Digital direct marketing agency Cheeze - a member of Digital Marketing Group plc, has made two promotions in its media team. Hollie Caley has been promoted from Senior Media Account Manager to Account Director, and Media Account Manager, Raksha Bhoola has been made a Senior Media Account Manager.

Both work on the Holiday Cottages Group account - with Bhoola also working on the Fred Olsen Cruise Lines business - reporting in to Associate Director, Peter Oxlade.

Commenting on the promotions, Jamie Riddell, Director of Innovation at Cheeze said: “I’m delighted that Hollie and Raksha are continuing to develop their media career with Cheeze. These well deserved promotions recognise the fantastic contribution that they make to the agency and the campaigns we deliver for our growing client base.”

Caley has been at Cheeze for three years and before that was Product Manager, e-Marketing at children’s book publisher, Grolier Ltd. with responsibility for e-mail, online and database marketing and website development. After graduating from the University of Surrey, Roehampton with a BSc Hons in Business Studies with Business Computing, Caley began her career in 2002 as a Mail Order Marketing Assistant at horticultural company, Thompson and Morgan. Here she spent two years working on marketing campaigns spanning e-CRM, direct marketing, inserts and press. Caley holds a Postgraduate Diploma in Marketing from the Chartered Institute of Marketing and an IPA Advanced Certificate.

Prior to joining Cheeze in 2007, Bhoola spent the first seven years of her career as a media planner at Vizeum UK working on clients such as AOL, npower, Halifax and RAC. Bhoola holds a degree in Economics and Management, from University of South Africa, UNISA and is currently studying towards the IPA Advanced Certificate.

Cheeze recently announced two new hires in its London media team with Tim Cook joining as Group Head Advertising, accompanied by Sophie Taylor as Senior Media Account Manager.


About Cheeze
Founded in 1999, Cheeze is one of the UK’s leading digital direct marketing agencies with a staff of 30 and a turnover of £13million. In 2007, Cheeze was acquired by the Digital Marketing Group plc for £9.5million.

The business continues to grow year-on-year through its unique combination of first-class service, cutting-edge digital marketing solutions and focus on delivering real profit that sees clients average a £20 return for every pound spent.
Cheeze offers a full range of digital marketing and advertising services including Search Engine Marketing (PPC), Search Engine Optimisation (SEO), Digital Advertising, Price Comparison Marketing , Digital Creative, Web 2.0, Strategic Consultancy, Media Buying and Planning and E-mail Marketing. In-house tools include Bid999™ for search marketing and BLAD for Blogvertising and Podvertising.

Clients include: Budget Car Rental, Holiday Cottages Group, Fred. Olsen Cruise Lines, Imaginative Traveller, AXA plc, BUPA, Transform Medical Group, RSPCA Pet Insurance and Canterbury of New Zealand.

In 2007 Cheeze was ranked 14th in New Media Age’s top 100 media agency rankings and in 2008 the agency took 10th place in its Marketing Services Guide search agency rankings.
Cheeze is a member of the IPA and DMA.

About Digital Marketing Group:

Cheeze is a member of the Digital Marketing Group which specialises in digital marketing. Digital Marketing Group plans, creates and executes communications across digital channels using the principles and skills of direct and database marketing.

For more information please visit:

For further information on Cheeze, please contact:
Kirsty Langan, PR consultant, Cheeze
M: 07779 583 594

Published on: 12:00AM on 9th July 2008