Webjam today announced it has secured a further £1 million (1.9M USD/1.2M EU) in funding led by initial investor I-Source. Webjam allows individuals and organisations to build fully customisable, purpose-driven social networks, with the flexibility to control what is shared with whom. Webjam represents the next generation social publishing platform that extends ‘sharing’ to all aspects of social networks by allowing users to replicate any part of webjams created by others. The A round extension will be used to accelerate Webjam’s developments in the B2B2C market which enables businesses and organisations to create custom online communities through its new Branded Services offering.

Webjam’s new paid-for service allows organisations to build branded online communities and furthermore empowers individuals in those communities to automatically replicate their own branded splinter social publishing platforms. Currently in pilot mode, Webjam’s Branded Services offering has already been used to great effect by a number of organisations including Yamaha Music Education, the Centre for Policy Studies, Zone Mag and the Digital Hub Development Agency. The full Branded Services programme will be available to all in September 2008 in a Software as a Service (SaaS) fee-paying version.

The £1 million reinvestment demonstrates I-Source’s confidence in Webjam’s strategy. Eric Harle, Managing Partner of I-Source commented: “With the single aim to back the hottest technology start-ups with the biggest potential for growth in Europe, Webjam remains a key investment for I-Source. By December we anticipate that Webjam will have secured stable revenue streams around fees, premiums and advertising as web 2.0 services become established in the minds of businesses and organisations as an essential part of reaching and interacting with their customer base.”

Yann Motte, co-founder and CEO of Webjam added: “With I-Source support, we will continue to execute our vision to enable communities with a purpose. Webjam is built around the democratic premise that anyone should be able to build and manage their own social networks, regardless of whether they are an individual, corporation or charitable cause. As such we differentiate ourselves with features like our unique replication facility which provides the tools for organisations who want to engage and empower their communities to spread the word.”
Webjam Branded Services is the solution of choice for organisations with large communities of users or customers, such as printed media, retailers, interest groups, sport and education organisations, think tanks and charities which want to easily connect online and share content in a controlled and safe environment.

Published on: 12:00AM on 10th July 2008