Coremetrics, a leading provider of digital marketing optimisation solutions, today announces it has been appointed by Scotts & Co, the UK’s largest independent multi-title catalogue specialist. The deal delivers Coremetrics’ web analytics solution to help the company acquire, convert and retain online customers and increase their digital marketing ROI.

Scotts & Co is best known as the publisher of the UK’s best-loved mail order catalogue Scotts of Stow that specialises in products for the kitchen, home and garden. It prides itself on providing clever, unusual and attractive products, many of which are exclusive to Scotts & Co. With an extensive online offering including nine separate brands, the company places great value in its website visitors and prioritises customer satisfaction online.

Wendy Derbyshire, Director of eBusiness & IT at Scotts & Co comments: “Understanding our customers is a key part of our ability to deliver superior customer service. After extensive research we identified Coremetrics as the market-leader for online analytics. We are confident that Coremetrics are the right partner for us, and that they will help us to achieve our e-commerce goals and deliver an increased ROI.”

Richard Sheppard, VP and General Manager of Coremetrics EMEA, added: “Retailers like Scotts & Co need to be able to accurately analyse visitor behaviour in order to understand what its customers want. Because Coremetrics captures detailed visitor profiles, they can see exactly how visitors are interacting with the site, how marketing campaigns are driving traffic and sales, and most importantly, where things are not working.

“Having this information at the fingertips will enable Scotts & Co to make informed decisions about changes to the website, ensuring that every visitor receives the experience they are looking for.”

Online customer behavioural and contextual data covering every visitor’s lifetime is uniquely captured by Coremetrics. Stored as LIVE (Lifetime Individual Visitor Experience) Profiles, Coremetrics can provide the most up-to-date and actionable insight in the industry.

- ends -
Notes to editors
Coremetrics is the leading provider of web analytics and digital marketing solutions, helping businesses acquire, convert and retain online customers with offers tailored through behavioural targeting. Having identified customer online behaviour, Coremetrics delivers out of the box integration with the most relevant ‘best of breed’ digital marketing applications, including search and email marketing, to generate a high ROI on marketing and sales investments.

Local, customer focused, service teams at Coremetrics provide global expertise to more than 1,100 online business sites (transacting more than £7.4 billion this year using Coremetrics’ Software as a Service (SaaS) applications). More than 87 per cent of global customers confirmed an ROI within 12 weeks and more than £150 million in ROI was achieved in 2008.

The company is privately held with funding from 3i, Accel Partners, FTVentures, and Highland Capital Partners. Coremetrics Europe is headquartered is in Windsor, Berkshire and corporate headquarters is located in San Mateo, California. To learn more about Coremetrics, visit or call 01753 272 220.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit
Scotts & Co is the UK’s largest independent multi-title catalogue specialist.

Scotts incorporates nine separate brands and continues to be a family of catalogues based in the Cotswolds. The Cotswold-based company produces the UK’s best-loved mail order catalogue Scotts of Stow which specialises in products for the kitchen, home and garden. Their hugely-popular flagship store is situated in the picturesque Cotswold town of Stow-on-the Wold, and draws thousands of visitors each year from all over the world.

Whether looking for practical ideas or decorative inspiration, you’ll find all you need at Scotts of Stow.

From kitchen to dining room, living room to bedroom, and from patio to garden, they have literally thousands of clever, unusual and attractive products, most of which you won’t find in the high street and many of which are totally exclusive to them.

For more information please contact:
Shahlia Rogers / Nina Howse
Midnight CommunicationsTel: 01273 666200

Published on: 12:00AM on 10th July 2008