LeadPoint, the world’s first lead exchange marketplace has teamed up with rapid learning company Knexus to educate on lead generation.

“According to the IAB, lead generation is one of the fastest growing sectors of online advertising,” said Nick Chapman, LeadPoint UK Managing Director. “Despite this trend, the majority of businesses in the UK still don’t know what lead generation is and how to use it. We are excited to have the opportunity to work with Knexus to help educate the market and put lead generation firmly on the marketing map.”

LeadPoint’s technology brings lead buyers and sellers together in a truly unbiased marketplace.
The platform allows buyers to source new business in real-time and enables sellers to more efficiently sell leads and to enter multiple verticals simultaneously. LeadPoint ensures a fair exchange by monitoring lead quality and customers themselves.

Knexus offers an extensive programme of live webcasts - 1 hour, rapid learning opportunities on important digital marketing topics. They work with a variety of industry experts to deliver targeted insights about digital marketing to some of the world's biggest companies such as B&Q, Dell, Cadburys, Norwich Union, Shire, GSK and Shell.

LeadPoint UK Managing Director Nick Chapman and Head of Marketing Justin Rees will act as the industry experts for a number of live webcasts and other rapid learning opportunities. The lead generation webinars will cover a whole range of topics including how the industry works, how much do leads cost and the future of lead generation. The first Webinar can be viewed at LeadPoint’s lead generation blog - http://leadpointuk.typepad.com/lead_generation_in_the_uk/2008/06/test.html

Graeme Foux, founder and CEO of Knexus said: "Lead Generation is an important and growing aspect of Online Advertising that our users want to learn about. Nick and Justin combine deep expertise and day-to-day experience working with brands in this specialist area. We're very pleased to harness these talents to deliver quality, actionable ideas and insights for Knexus customers.”

NOTES TO EDITOR
LeadPoint is the world’s first lead exchange marketplace. Buyers efficiently acquire customers and sellers easily increase profits through LeadPoint’s innovative trading platform and marketplace model. The privately held company was founded in 2004 and is based in Los Angeles, CA. For more information please visit LeadPoint on the web at www.leadpoint.com and www.leadpoint.co.uk

Knexus is the rapid learning company, specialising in digital marketing. It provides an innovative learning platform and comprehensive programme of digital marketing learning opportunities through streaming videos, podcasts and exclusive offline forums. For further information, please visit Knexus at www.knexuscommunity.com

Media inquiries:

Justin Rees
Head of Marketing, LeadPoint UK Ltd
+44 203 178 2179
justin.rees@leadpoint.com

Sherlyn Lee
Assistant Marketing Manager, Knexus Ltd
+44 (0) 845 838 5316
sherlyn.lee@knexusgroup.com

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Published on: 12:00AM on 14th July 2008