Europe's leading online sports goods e-tailer Kitbag.com has relaunched RFU's official online rugby store. Kitbag now host and manage online the stores, all offline and online marketing, call centre systems and warehousing pick pack and despatch and returns processing for:

- Aston Villa FC ( www.astonvilladirect.com )
- Celtic FC ( www.kitbag.com/stores/celtic/default.aspx )
- Chelsea FC ( www.chelseamegastore.com )
- ECB ( www.store.ecb.co.uk )
- Barcelona FC ( www.shop.fcbarcelona.com )
- Formula 1 ( www.f1store.formula1.com )
- Kitbag.com ( Kitbag's own online sports store )
- Manchester Utd FC ( www.store.manutd.com )
- Portsmouth FC ( www.store.portsmouthfc.co.uk )
- RFU ( www.store.rfu.com )
- The FA ( www.englandstore.thefa.com )
- West Ham FC ( www.megastore.whufc.com )
- Wimbledon tennis ( www.shop.wimbledon.org )

The new site at www.store.rfu.com has been custom built for RFU ( www.rfu.com ), and is Kitbag.com's latest online store following on from their recent releases for other high profile sports associations, namely the official Wimbledon store ( shop.wimbledon.org ) and the official F1 store ( f1store.formula1.com ). Scene7 image zoom and Mercado search software has been implemented on the new RFU, Wimbledon and F1 platforms.

The RFU site covers 100% official rugby products such as rugby shirts, baselayers, training ranges, rugby boots, gifts and souvenirs for both club and international rugby teams, including official kits of 6 Nations teams, Tri Nations, Guiness Premiership, Magners League and more.

For more information, contact:

John Fitzpatrick
Internet Marketing Manager
Kitbag.com
Greengate
Middleton
Manchester
M24 1UD
United Kingdom

Tel: 0161 219 7836
Email: j.fitzpatrick@kitbag.com

Published on: 12:00AM on 14th July 2008