-Stephen Taylor, former MD of Yahoo! Search, to advise Efficient Frontier -

Search Engine Marketing firm Efficient Frontier today announces the appointment of Stephen Taylor, former Regional Vice President of Yahoo! Europe and Managing Director of Yahoo! Search for Europe and current CEO of BizzEnergy. Taylor joins Efficient Frontier as a strategic adviser, with a specific brief to support the further growth and development of the business in Europe through his extensive experience in the search sector.

During his five years with Yahoo!, Taylor’s responsibilities encompassed search, communications (Mail and Messenger), media (News, Sports, Finance, etc.), commerce (Kelkoo), and social media (Flickr, Answers). Previously, Stephen was European Managing Director of Overture, which was acquired by Yahoo in 2003 for $1.7B.

Taylor comments, “I have seen Efficient Frontier go from strength to strength since it launched in the UK and Europe. From being practically unknown only two years ago, it is now a force to be reckoned with as it competes with the largest Search Engine Marketing firms in the country. Efficient Frontier’s recent win of the moneysupermarket.com and travelsupermarket.com search business proves its strong position in the market. It is a really exciting time to join and I look forward to being part of Efficient Frontier’s future success.”

David White, general manager of Efficient Frontier Europe, comments, “Given Stephen’s experience, his passion for search, his valuable relationships and his detailed knowledge of the European market, he will be a great asset to Efficient Frontier. I look forward to having Stephen on board as we continue to build our business in Europe.”

--ENDS--

About Efficient Frontier

Efficient Frontier is the market and technology leader in providing Search Engine Marketing (SEM) solutions for leading global advertisers and agencies. Founded in 2002, Efficient Frontier pioneered the application of modern portfolio theory to SEM and today combines its core algorithms and bidding technology with comprehensive strategic and tactical services to manage more than $500MM in global search spend. The largest and most sophisticated advertisers and agencies partner with Efficient Frontier to achieve and sustain optimal return on investment and ongoing campaign growth and efficiencies in highly competitive and volatile search marketplaces. The company has 200 employees and is headquartered in Mountain View, CA with offices in New York, the United Kingdom, France, Germany, Hong Kong and India, and licensing partnerships in Japan and Australia. Efficient Frontier is a privately held company with funding from Redpoint Ventures and Cambrian Ventures. For more information, please visit www.efrontier.com and subscribe to the Efficient Frontier blog at http://blog.efrontier.com/.

For further information, please contact:

Andrea Gissdal / Sarah Musselbrook
The itpr Partnership
t: +44 (0)1932 578800
f. +44 (0)1932 578801
andreag@itpr.co.uk
www.itpr.co.uk

Published on: 12:00AM on 15th July 2008