Epsilon International, the UK arm of the world’s biggest email marketing company, has won a trio of new business – AOL Broadband, Hasbro and NSPCC.

Appointed without a pitch, AOL Broadband, part of the Carphone Warehouse Group Plc, has tasked Epsilon with full-service email deployment and strategic support, which will enable the portal to develop more sophisticated and effective email marketing communications to its two million customers.

Following a pitch, Hasbro has appointed Epsilon to manage all the toy and game manufacturer’s email delivery, campaign deployment and account management. A major part of the brief is to create email campaigns that will send shoppers to HasbroToyShop.co.uk.

Following a pitch, children’s charity NSPCC has also appointed Epsilon.

Ian Hitt, managing director of Epsilon International, said: “These three organisations are household names and each has recognised how Epsilon can deliver a measurable return on investment at a time when marketing budgets are under pressure.

“AOL Broadband and Hasbro see Epsilon’s market-leading technology and, most importantly our investment and commitment to service, as critical qualities. We're delighted to have them on-board and look forward to a long-term partnership.”

Claire Pritchard, senior manager, data strategy at AOL Broadband, said: "Providers, AOL Broadband, currently helps almost two million customers connect to the internet. We are delighted to have chosen Epsilon to provide the technology that manages our many customer relationships through personalised email communications and timely dialogue."

Helen Genia, online manager at Hasbro, said “We chose Epsilon because of its demonstrable retail experience and notably its relationships with other blue chip retailers. The principal objective of our email programme is to drive our key customers to HasbroToyShop.co.uk.”
Epsilon International clients include: Electronic Arts, Ogilvy, P&G and John Lewis.
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For more information contact Mark Terry-Lush, 07740 432 112 or email mark@renegademedia.net

About Epsilon International
Epsilon International (http://www.epsilon.com/international), is a leading provider of strategic, ROI-focused email communications solutions and marketing automation technologies. Through its combination of innovative technologies, professional services and vertical market expertise, Epsilon International helps marketers acquire, grow and retain profitable customer relationships through highly relevant and personalized email communications. The company's end-to-end suite of industry-specific products and services includes scalable email campaign technology, delivery optimization, marketing automation tools, turnkey integration solutions, strategic consulting, and creative expertise to produce email programs that generate measurable results throughout the customer lifecycle.
Epsilon International is an operating unit of Epsilon (http://www.epsilon.com), a leading provider of multi-channel marketing services, technologies and database solutions and has developed successful email programs for hundreds of companies, including Expedia, Northwest Airlines and The Washington Post/Newsweek Interactive.
Epsilon is an Alliance Data company with principle offices in Boston, Dallas, New York, St. Louis and Washington, D.C.
Epsilon “including its Abacus division” is a 21st Century Marketing Services Company that uses consumer and business data together with proven techniques to maximize marketing power for clients worldwide. Services include strategic consulting, database and loyalty technology, proprietary data, predictive modeling and a full range of creative and interactive services including brand and promotional development, web design, email deployment, search engine optimization and direct mail production. Among other notables, Epsilon is the world's largest permission-based email marketer. Epsilon is an Alliance Data company. For more information, visit www.epsilon.com.

Published on: 12:00AM on 21st August 2008