New Case Study Shows How Rock Bottom Golf Improved Profitability of its Shopping Engine Programs

ORLANDO, Fla. (August 25, 2008) – Online retail sales channels for serious eCommerce operators typically include a program targeting consumers who use shopping engines. However, many retailers struggle to achieve maximum profitability from these niche channels when they rely on in-house resources only. Channel Intelligence, Inc. (CI), a leading shopping engine service provider, has just published a new case study detailing how its SellCast™ Retailer Solutions helped Internet Retailer Top 500 company Rock Bottom Golf take their shopping engine program from a time-consuming sales effort to an efficient revenue-producing channel that drives web traffic, new customers and sales while increasing brand awareness.

Working with Rock Bottom Golf over the past two-years from July 1, 2006 to June 30, 2008, CI helped the retailer achieve a year-over-year increase in total sales of 45 percent with a 39 percent increase in conversion rate and 33 percent jump in revenue per click. Key components of SellCast™ driving the company’s performance included managing and optimizing data feeds to shopping engines, supplying detailed, accurate reports that made profitable decision-making clearer, and the ability to set guiding business rules according to the reported data.

“Our internal resources were very limited and we knew we couldn’t grow our shopping engine program if we also had to manage the maintenance and delivery of our data feeds each day,” states Brian Schwank, Director of Marketing for Rock Bottom Golf. “Utilizing the shopping engines has been a great way for us to reach more consumers and increase our overall revenues. With CI’s help, we have been able to have a successful and profitable program.”

SellCast™ Retailer Solutions drive profitable sales from shopping engines, online marketplaces, affiliate sites and search engines to online retailers and local retail stores. Through a combination of innovative data optimization services and the option for complete end-to-end management of this marketing channel, SellCast helps retailers improve achieve success with product-focused online advertising.

The Rock Bottom Golf case study and others can be accessed on the Channel Intelligence website at

About Rock Bottom Golf

Top Internet golf retailer Rock Bottom Golf prides itself on bringing rock bottom prices to all its customers, known as ‘Rock Heads’. Currently no. 308 on the 2008 Internet Retailer Top 500 list, the company has become one of the largest Internet golf sites in the world by specializing in quality closeout golf merchandise and fast, stellar service. Rock Bottom Golf is headquartered in Rochester, NY, with a distribution center in Suffolk, VA. View the company’s product selection at

About Channel Intelligence, Inc. (CI)

CI is a product data technology and marketing company focused on helping retailers and manufacturers make their products easier for consumers to find and buy on the Internet and in local retail stores. The CI product database is capable of storing, managing, optimizing and analyzing hundreds of millions of products every day. This database powers product data for leading manufacturers and retailers in Computing, Hardware, Tools, Appliances, Consumer Electronics, Toys and other Consumer Product industries such as Apparel, Cosmetics and Jewelry. CI offers innovative suites of services for hundreds of the world’s best known manufacturers, retailers and publishers and provides distribution of product data to over 50 destination websites, including the proprietary CI Ad Network. Cultivating partnerships with some of the best solution providers in the eCommerce arena, CI is a partner company of Internet Capital Group (Nasdaq: ICGE) and Aweida Capital Management. CI was founded in 1999 by CEO Robert Wight and EVP Alan Fulmer and is headquartered in Orlando, Fla., with offices in Geneva, Switzerland and London, England. Learn more at

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Joy Lee
Channel Intelligence, Inc.

Published on: 12:00AM on 25th August 2008