uSwitch.com, has appointed Essence (www.essence-media.com) to handle its online advertising account following a three way pitch. Essence will work alongside uSwitch.com media agency Starcom to help improve the impact of online marketing and increase brand awareness across the full range of uSwitch.com price comparison and switching services. .

Steve Weller, Head of Marketing at uSwitch.com, comments: “We are excited to be working with Essence on our online creative. They offer an outstanding breadth of understanding in the digital arena, and they apply their knowledge of media and technology to interpret and deliver on our creative briefs. We’ve been delighted with their insight and creativity already.”

Matt Isaacs, Managing Partner of Essence said: “uSwitch.com has built one of the most distinctive brands of the last few years becoming a reference in the online comparison and switching market. It is exciting to have the remit to build on that platform in the online arena. As a strong online brand, digital creative opportunities are huge.”

-Ends-

About Essence:

• Essence is an independent full service digital agency and strategic marketing consultancy based in London. Started in June 2005 through a unique deal with Carphone Warehouse which saw it operate exclusively within the Group until November 2006. Since then, the agency has built its client base rapidly becoming the lead European agency for Google and working on business for TalkTalk, Electronic Arts, Cancer Research UK, uSwitch.com and 3i while retaining Carphone Warehouse business

• Most industry rankings place Essence in the top 15-20 digital agencies in the UK by turnover.

• In a recent survey conducted by Billets Media Benchmarking concerning online media rates within the industry, Essence was described as “exceptional” and were benchmarked at 38% below market average rates and #1 in their pool of 22 agencies. Essence has been #1 in the Billets pool in every one of 4 surveys over the last 2 years.

• In April 2008 Google launched a number of artists’ themes for their iGoogle service. Essence was the lead European agency involved, working with Google teams across Europe and Asia to deliver themes for Edward Monkton, Oscar de la Renta, António Gamito, Jackie Chan and Rolf Harris, amongst others.

About uSwitch:
uSwitch.com is a free, impartial online and telephone-based comparison and switching service, helping consumers compare prices on gas, electricity, water, heating cover, home telephone, broadband, digital television, mobile phones, personal finance products and car insurance.
Our aim is to help customers take advantage of the best tariffs and services on offer from every supplier. The service is also available via fax and post. Fax 020 7233 5933 or write to Customer Services, uSwitch.com, 111 Buckingham Palace Road, London, SW1W 0SR, with your postcode and usage details.
uSwitch.com is not a supplier but acts as an independent advisor, giving consumers an impartial view of what’s on offer.

Further Information:

Essence: Matt Isaacs, Managing Partner, matt.isaacs@essence-media.com, 02076 333 862, www.essence-media.com

Published on: 12:00AM on 22nd August 2008