Research Triangle Park, NC– August 26, 2008 – ChannelAdvisor, the leading provider of e-commerce channel management solutions, today announced StoreAdvisor™ Premium, a powerful e-commerce storefront that allows online retailers to design customizable, search-friendly sites that enhance the shopping experience and lift conversions. Fully integrated with MarketplaceAdvisor Premium, a consolidated interface helps sellers better manage their businesses and experience stronger growth across all e-commerce channels.

Today’s online retailers are growing at exponential rates as they juggle the demands of multi-channel retailing with rigid website design functionality that is not integrated with their e-commerce solutions. Together with ChannelAdvisor’s MarketplaceAdvisor Premium, StoreAdvisor Premium provides website navigational and design flexibility that lets retailers extend a better shopping experience, manage inventory, build their brand and solidify customer loyalty.

StoreAdvisor Premium will assist online retailers such as ProtoGolf (, a leading online retailer of golf clubs, apparel and accessories that has sprung from an e-Bay only seller to a multi-channel retailer in less than three years.

“StoreAdvisor Premium allowed us to design an ideal storefront that integrated seamlessly with MarketplaceAdvisor Premium and accurately conveyed our brand message,” says Hunter Goodson, President of ProtoGolf. “With the ability to track higher traffic and more repeat visits, we envision an easy pathway to growth and more visibility across online channels without worrying about whether our website is up and running.”

“Multi-channel retailers want to focus on growing their businesses instead of keeping up with website technology,” said Scot Wingo, CEO of ChannelAdvisor. “With StoreAdvisor Premium, they can rely on our expertise to build the shopping experience their customers want and integrate it with MarketplaceAdvisor Premium’s unified inventory system to get the same ease of use, scalability and reliability they’ve come to expect from us.”

About StoreAdvisor™ Premium
StoreAdvisor Premium provides online retailers with website design flexibility that enhances the shopping experience, increases multi-channel exposure, boosts conversions and nets maximum ROI.

Online retailers can learn more about StoreAdvisor Premium at

About ChannelAdvisor Corporation
ChannelAdvisor provides technology and services that enable leading online retailers to maximise their profits across multiple e-commerce channels including marketplaces such as eBay and Amazon, comparison shopping engines such as, Kelkoo, Pricerunner and Google Product Search and paid search on Google, Yahoo! and MSN. ChannelAdvisor manages more than $2.5 billion in annualised GMV (gross merchandise value) on behalf of its 5,500 clients worldwide. ChannelAdvisor solutions combine best practices, on-demand software and integration technology to help retailers sell more products, faster, by automating labour-intensive, manual functions so they spend less time optimising campaigns and more time solving marketing and business issues. ChannelAdvisor's customers include Vodafone, 3M, Sears and eBags. ChannelAdvisor Corporation is headquartered in Research Triangle Park, NC with offices in Atlanta, Seattle, the United Kingdom, Germany and Australia. For more information, visit

John Hayes
ChannelAdvisor UK Ltd

Published on: 12:00AM on 26th August 2008