LeadPoint, the world’s first lead exchange marketplace, today announced that it is to launch ASU Leads.

“We are excited to announce the launch of our new ASU leads product which will be available to lead buyers in September. The new lead category will enable intermediaries to get in touch with consumers who want Mortgage Payment Protection, Loan Payment Protection or Income Payment Protection,” said Justin Rees,
LeadPoint UK Head of Marketing. “In the current climate, it is vital that all businesses diversify and the new lead category will not only enable intermediaries to do just that but will also attract new types of lead buyers to LeadPoint. We have a whole range of new lead products planned over the coming months and with the launch of ASU leads we are taking another step on the way to becoming the number one lead provider in the UK.”

LeadPoint currently trades Mortgage, Loan, Private Medical Insurance, Debt Management & IVA and Life Insurance leads. Intermediaries can create a LeadPoint account for free and start buying leads within a matter of minutes after signing up. LeadPoint allows brokers to generate new business as well as compliment their existing business by getting into new markets.

“When we launched Life Insurance Leads in July, the response was overwhelming and the demand for these leads has grown week by week,” said Katie Jenkins, LeadPoint UK Head of Account Management. “There is a huge demand for short term protection leads from intermediaries and we are expecting the same kind of response to the launch of our new lead category.”

LeadPoint’s technology brings buyers and sellers together in a truly unbiased marketplace. The company ensures a fair exchange by monitoring lead quality and customers themselves. Leads are competitively priced based on bids, performance and ratings by members of the LeadPoint community. The platform allows buyers to change bids in real time, and enables sellers to more efficiently sell leads and to enter multiple verticals simultaneously.

LeadPoint is the world’s first lead exchange marketplace. Buyers efficiently acquire customers and sellers easily increase profits through LeadPoint’s innovative trading platform and marketplace model. The privately held company was founded in 2004 and is based in Los Angeles, CA. For more information please visit LeadPoint on the web at www.leadpoint.com and www.leadpoint.co.uk.

Media inquires:
Justin Rees
Head of Marketing, Leadpoint UK Ltd
+44 203 178 2179

Published on: 12:00AM on 28th August 2008