High profile events website londonparties.co.uk has appointed w00t!media to bring bespoke ‘designer’ advertising to the site.

Twice ‘Best Promoter’ award winners at the Club and Bar Awards, londonparties.co.uk was founded in 1996 and specialises in the marketing of central London’s most prolific party events. Described by Heat magazine as “holding the power on the London party circuit”, londonparties.co.uk will work with independent online advertising and creative sales house w00t!media to attract complementary advertisers wanting to reach a niche audience.

“This is a hugely popular website, catering for an affluent, fashionable demographic,” said w00t!media Director Austen Kay. “We’ll be looking to secure innovative brand placement both across the site and within sponsored events.”

londonparties.co.uk promotes over 20 events a week in the capital working with renowned high end style venues such as The Roof Gardens, Chinawhite, Whisky Mist, Mahiki and Café de Paris. The website has over 220,000 members and in excess of 7,500 guest list requests every week.

“londonparties.co.uk has a loyal user-base that relies on site services for both their online habits and social event planning,” said Hooman Jamshidi of London Parties. “We previously worked with 4DS, before discovering the unique approach w00t!media take to similar sites. Our 'Daily Discovery' emails, which feature content supplied by PUNKMEETSPOSH will be growing as w00t!media bring targeted advertisers on board."

The website’s core audience are London professionals aged 18-35 with a high disposable income. Becoming a member of the site allows users to make reservations at exclusive London restaurants, see galleries from recent events and add themselves to upcoming guest lists. The site is currently seeing growth rates of over 3,500 new members every month.

About w00t!media
w00t!media is an independent online advertising sales house. We provide premium representation for digital entertainment and lifestyle publishers, offering an alternative media-buy to the large ad-networks. In particular, we specialise in sponsorship & promotion across niche websites. In 2007, w00t!productions and w00t!viral launched; focused on the creation and guaranteed exposure of engaging, ad-funded content. Current viral seeding clients include Unilever, ghd, Nokia, O2 and adidas. Productions clients include Cadbury, T-Mobile and Fanta. w00t!media was founded in 2005 by Austen Kay and Dan McDevitt.

For further information please contact:
Claire Armitt
flannel
01273 779449 / 07985 297842
claire.armitt@no-flannel.com

Published on: 12:00AM on 29th August 2008