Online marketing and behavioural analysis specialists RedEye, is set to host an exciting seminar: Actionable Analytics – Data Doesn’t Matter, Taking Action Does. Guest speaker Jim Sterne, who is referred to in the industry, as the ‘Godfather of Web Analytics’ and is the founding Director and current Chairman of the Web Analytics Association, will present the seminar. The event will be held at The Oracle Building, London on Friday 26 September.

RedEye and Jim Sterne have been presenting seminars together for the last seven years. During that time web analytics has significantly grown in importance. Jim will show delegates attending the seminar how to make analytics more actionable in order to provide a good ROI and how sourcing the right data (and not data for the sake of it) can ensure action can be taken. He will also explain how relating everything back to the business goals is the only true way of getting meaningful results from web analytics, and that it’s important to look at the whole picture and not get lost in reams of web analytics data.

Jim has been working within online marketing since 1994, and has been at the forefront of the Web Analytics industry every since. He has published many titles, including the acclaimed Web Metrics - Proven Methods for Measuring Web Site Success and started the worldwide eMetrics Marketing Optimization Summits in 2002, which are now run six times a year in five countries. Jim was named one of the 50 most influential people in digital marketing by Revolution, the United Kingdom's premier interactive marketing magazine.

Matthew Kelleher, Commercial Director at RedEye, says: “We are delighted to welcome Jim Sterne back to the UK to give one of his legendary seminars. For those people who are responsible for ensuring that their website generates significant revenue and want to improve its capability in the future, then this is one of essential seminars of the autumn. As places are limited I recommend booking a place as soon as possible to avoid disappointment.”

The event will be held at The Oracle Building, One South Place, London on Friday 26 September and will commence at 9.00am. Places are limited to just 50 delegates. Tickets cost £65.00. For more information about the seminar and to reserve a place, please contact 0845 094 1114 or via


Notes to the Editor:
About RedEye
RedEye was established in 1997 and clients include William Hill, Asda, and Warner Breaks. RedEye acquired e-RM in September 2005 to strengthen their own e-mail marketing capabilities and added accessibility and usability specialists Optimum-web last year to complete their integrated portfolio. The company is one of the fastest growing digital marcoms businesses in the country.

Media contacts:
Lorna Webley at Loudmouth PR. Tel: 01494 472226
Susan Perolls at Loudmouth PR. Tel: 0207 981 9858

Published on: 12:00AM on 2nd September 2008