Guava is proud to announce that it will be sponsoring The Chartered Institute of Marketing’s annual conference taking place on 11th November 2008, in Birmingham.

The event offers an opportunity for marketers across the UK to come together to discuss current developments and challenges they face and this year is entitled; Marketing in challenging times - what every business needs to know.

One of the key areas of focus this year is digital marketing as this can offer measured results which are increasingly important in these difficult economic times.

Lotte Mahon, Marketing Manager at Guava felt that the sponsorship deal with The Institute was a natural fit;

“As a digital marketing agency we understand that measurement is increasingly important to marketers. Search engine marketing in particular is much in demand as our clients like the accountability and transparency that this service offers. We feel that The Institute do an excellent job in supporting the UK’s professional marketers and are proud to be a conference sponsor.”

This sentiment was echoed by Ray Jones, Head of Communications at The Chartered Institute of Marketing,

“We’re happy to have Guava on board as one of this year’s conference sponsors. Our delegates are both business and marketing professionals looking at ways in which to increase ROI through a number of techniques and methods, including digital marketing, and I’m sure they will find the latter at Guava.”

The event has attracted high profile speakers including economics journalist and Dragon’s Den presenter, Evan Davis and Karren Brady, CEO of Birmingham City Football Club. The Institute’s Annual Conference takes place on 11th November 2008 at the Crowne Plaza in Birmingham.

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For further information please contact:
Lotte Mahon
Marketing Manager
08700 630707

About Guava

Guava is a fresh thinking, digital marketing agency specialising in Search Marketing and Web Development in the UK. Part of the pan-European Guava group with over 200 employees, the UK division is headed up by UK CEO, Graeme Radford with offices in Berkshire and Cornwall. Current Guava clients include, Black & Decker and CNET.

About The Chartered Institute of Marketing

The Chartered Institute of Marketing is the leading international professional marketing body with some 50,000 members worldwide. First established in 1911 it has for almost a century defined the marketing standards that operate in the UK and is the global champion of best marketing practice. The Institute exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners, enabling them to deliver exceptional results for their organisations. It does this by providing membership, qualifications and training to marketing professionals around the world. For more information please visit:

Published on: 12:00AM on 3rd September 2008