Igo4Insurance.co.uk launches to provide a new option for UK insurers

3rd Time Media has designed a website for Igo4Insurance, a new venture aiming to capture a share of the buoyant UK insurance market. The brainchild of Matt Munro and Tom Cooper, former Sales Director and E-commerce Director at comparethemarket.com, Igo4insurance’s web traffic is drawn mainly from comparison sites, allowing it to act as an intermediary, to give its panel of insurers maximum visibility.

3rd Time Media was awarded the business after winning a competitive pitch process with a brief to create a brand image and site that whilst essentially functional in purpose would blend fresh branding with appealing call-to-actions, to guide customers through to key conversion points.

Matt Munro, Managing Director at Igo4Insurance said: “As a new company operating in an incredibly competitive market, we need to ensure that our proposition stands up against the other options out there. Our website is a major factor in achieving this, and 3rd Time Media have exceeded all our expectations. Having worked with a number of leading finance and insurance brands in the past, 3rd Time Media were able to ensure that the usability of the site worked towards increasing online conversions.”

The UK online insurance industry continues to grow with over 4 million insurance policies sold each month. In this competitive space, maximising online returns from as many customers as possible is vital. Although only motor and home insurance are currently offered on the site, Igo4insurance has exciting future expansion plans.

Having worked with comparethemarket.com, Budget Insurance and Experian, 3rd Time Media knew that creating a clear navigational structure was important. Since launching at the beginning of July 2008, the site is already beating expectations.

Will Barlow, 3rd Time Media said: “The internet is a fundamentally important channel for any company working in the insurance sector. It is vital that insurance companies make the online experience as easy as possible, from landing on the home page to final policy confirmation and purchase. Creating a brand identity that reflects Igo4insurance’s proposition was obviously a key factor when working on this site, but we also wanted to ensure that usability was natural and easy so that the site would maximise returns for the company.”

3rd Time Media offer a range of services including web creative & design, email design and broadcast service, website management and e-commerce.

Published on: 12:00AM on 4th September 2008