LeadPoint, the world’s first lead exchange marketplace today reported that demand for leads has already started to increase in September.

“After the summer slowdown, it’s back to business and our lead buyers seem to be keen to get their autumns off to a flying start. Since the start of September we have already seen an increase in intermediaries logging back into their accounts and setting up their orders for the next few weeks,” said Matt Marshall, LeadPoint UK Head of New Business. “Now that the summer is over and the kids are back at school, consumers are going back online searching for financial products and services. Lead Generation is the best way to capture this huge pool of prospective customers.”

LeadPoint currently trades Mortgage, Loan, Private Medical Insurance, Debt Management & IVA and Life Insurance leads. Lead Buyers can create a LeadPoint account for free and start buying leads within a matter of minutes after signing up. LeadPoint allows companies to generate new business as well as complement their existing business by getting into new markets.

“Intermediaries are beginning to accept lead generation as a legitimate form of marketing and they are turning to companies like LeadPoint to help them source new business in these difficult times,” Justin Rees, LeadPoint UK Head of Marketing. “For intermediaries that want to prosper in the current climate or get into new markets to supplement their revenue streams then lead generation is an invaluable tool.”

LeadPoint’s technology brings buyers and sellers together in a truly unbiased marketplace. The company ensures a fair exchange by monitoring lead quality and customers themselves. Leads are competitively priced based on bids, performance and ratings by members of the LeadPoint community. The platform allows buyers to change bids in real time, and enables sellers to more efficiently sell leads and to enter multiple verticals simultaneously.

LeadPoint is the world’s first lead exchange marketplace. Buyers efficiently acquire customers and sellers easily increase profits through LeadPoint’s innovative trading platform and marketplace model. The privately held company was founded in 2004 and is based in Los Angeles, CA. For more information please visit LeadPoint on the web at www.leadpoint.com and www.leadpoint.co.uk.

Media enquiries:

Justin Rees
Head of Marketing, Leadpoint UK Ltd
+44 203 178 2179

Published on: 12:00AM on 4th September 2008