LeadPoint, the world’s first lead exchange marketplace today reported that demand for leads has risen 25% over the last month.

“There is a lot of pessimism in the market at the moment but there are still plenty of opportunities to do business,” said Justin Rees, LeadPoint UK Head of Marketing. “We have had more and more companies coming to us over the last few months to help them source new business and between June and July lead demand grew by over 25%. We are now trading over 2,000 leads a day and we expect this figure to increase over the coming weeks.”

LeadPoint currently trades Mortgage, Loan, Private Medical Insurance, Debt Management & IVA and Life Insurance leads. Lead Buyers can create a LeadPoint account for free and start buying leads within a matter of minutes after signing up. LeadPoint allows companies to generate new business as well as compliment their existing business by getting into new markets.

“As customers become harder to find through traditional marketing channels, lead generation gives businesses access to a vast network of consumers who are going online everyday looking for advice about products and services,” said Rees. “For companies that want to prosper in the current climate or get into new markets to supplement their revenue streams then lead generation is the perfect choice.”

LeadPoint’s technology brings buyers and sellers together in a truly unbiased marketplace. The company ensures a fair exchange by monitoring lead quality and customers themselves. Leads are competitively priced based on bids, performance and ratings by members of the LeadPoint community. The platform allows buyers to change bids in real time, and enables sellers to more efficiently sell leads and to enter multiple verticals simultaneously.

LeadPoint is the world’s first lead exchange marketplace. Buyers efficiently acquire customers and sellers easily increase profits through LeadPoint’s innovative trading platform and marketplace model. The privately held company was founded in 2004 and is based in Los Angeles, CA. For more information please visit LeadPoint on the web at www.leadpoint.com and www.leadpoint.co.uk.

Media enquiries:

Justin Rees
Head of Marketing, Leadpoint UK Ltd
+44 203 178 2179

Published on: 12:00AM on 6th August 2008