Europe’s leading conference and trade show for digital marketing – Online-Marketing-Düsseldorf (17th – 18th September 2008) will be more diverse than ever: new themes such as mobile, WebTV/ IPTV, blog and viral marketing as well as the presence of full-service Internet agencies will give an important boost to the show’s concept. With a number of new exhibitors from Germany and increasingly from abroad, the show covers the complete 360-degree panorama in online and mobile marketing.

The main themes of the previous years such as online advertising, performance marketing, media, market research as well as online services will remain the driving forces for this lead industry event.

Three months ahead of opening day, the organiser company, Igedo, can already draw its first conclusions: by mid-June 2008, 20% more exhibitor space has been sold compared to the previous year (10,939 sqm so far for 2008 compared with a total of 9,504 sqm in 2007), a result that tops the organiser’s forecast.

Not least because of the extended thematic event programme, this year’s show is highly attractive for an increasing number of new exhibitors: Internet agencies (e.g. Syzygy, Denkwerk, Clickactivities), mobile marketing companies (e.g. Yoc, Cellular, Net Mobile) and IPTV/WebTV specialists (such as have already registered for the show, which confirms that Digital Marketing is becoming more and more diverse. But of course, companies from other online and mobile marketing areas such as e-Commerce or media companies continue to maintain a strong presence at the show.

Diversification in Digital Marketing Continues

“At the end of the day, it is the industry itself that defines the key trends and themes,” said Alexander Felsenberg, Director of Tradeshows New Media at Igedo Company. “With our event, we offer a unique platform for exhibitors and visitors to discover the whole range of digital marketing.”
The variety of exhibitors from all kinds of industry sectors is an indication on how diverse the market for digital marketing has become. “Online Marketing is certainly an important part of Digital Marketing, but only a part of it,” Mr. Felsenberg added. In comparison: 7% of the exhibitors in 2007 were active in online marketing; in 2008 this figure increased to more than 10%.

The conference programme will also reflect the extended thematic variety. For example, a series of presentations will focus on the theme “TV meets Web”. Amongst others, T-Home (T-Online’s combined phone-TV-Internet offer) and Zattoo (TV on the PC) will present their applications. In addition, a recently conducted podcast study will be presented. There will be a special panel on Mobile Marketing in the forum on the first day of the conference. Next to a series of case studies, the latest results of the workgroup “Mobile in the BVDW ” will be presented. Mr. Mark Wächter, chairman of the workgroup and newly elected member of the Global Board of Directors of the “Mobile Marketing Association” (MMA) stated: “Amongst others we will present the Mobile Compass – the first guide for the mobile medium.”

The topic Social Communities will be also very high on the agenda of the conference. The most important developments in international comparison and new ways of commercialisation (Case study from StudiVZ ) will be discussed.
Online-Marketing-Düsseldorf 2008: A Top-Class Reflection of What’s Going on in the Industry

“Specifically for companies that advertise online, the Online-Marketing-Düsseldorf show is the most important event of the year for Digital Marketing,” added Alexander Felsenberg. “Visitors can rest assured that the whole industry will be there and we do our utmost to offer to all exhibitors and visitors an excellent event.”

In order to ensure a top quality event, the organisers of the show offer a series of new services: pre-matchmaking with the possibility to set-up appointments in the run-up to the exhibition and an extended invitation management will help to make the visit of the show more efficient, effective and pleasant.

About Online-Marketing-Düsseldorf:
Online-Marketing-Düsseldorf is Europe’s leading digital marketing tradeshow and the MUST event of the year for all decision makers and leaders in the area of online and mobile marketing and advertising, media and ecommerce. The 2008 show combines a compelling conference program (5,800 attendees) with a high-profile exhibition, and is taking place from 17 - 18 September 2008 in Düsseldorf/ Germany. It is being organised by IGEDO Company, a renowned trade fair organiser in Germany and Europe.
If you would like further information or to receive printable image material, please contact:
For IGEDO Company:
pr://ip simone droll consulting
Christoph Salzig Simone Droll
Phone +49 251 49095970 Phone + 33 6 72 05 46 46

Published on: 12:00AM on 6th August 2008