LBM launches new strategic busines data partnership -
Business marketers set to enjoy increased return on investment

LBM today announces the launch of a new strategic partnership and a new service that will enhance the campaign ROI for all UK B2B marketers.

The online service, developed in conjunction with the country’s leading credit risk data specialist Graydon UK, will offer direct marketers the opportunity to download pre-vetted B2B mailing lists including details of over 1.3 million businesses and decision makers across the UK. This will help firms ensure they avoid targeting prospects lacking in financial strength and likely to heighten risk exposure and increase bad debt, as the current “credit crunch” takes hold.

Based on the risk-assessed data, direct marketers will be able to avoid targeting companies likely to encounter severe financial difficulties in the forthcoming twelve months, enabling them to tailor and prioritise their campaigns to target those prospects most likely to produce solid financial returns.

LBM Marketing Director, Richard Payne-Gill commented, “This is a valuable new partnership with the leading risk management brand in data. Not only it does it enhance and strengthen LBM’s proposition in the B2B list arena, it also provides us with a new channel to market via Graydon’s customer network.”

Martin Williams, Managing Director of Graydon UK, said: "Demonstrating sufficient return on investment is an essential part of every direct marketing campaign. There's nothing worse than investing time, effort and hard cash in chasing up a sales lead generated by direct marketing only to find that the company in question is not creditworthy.

Thanks to this new partnership with LBM, companies can now use our pre-vetted marketing data to hone their business lists to perfection and significantly reduce the risk of having to deal with the potentially fatal cash flow consequences of the non-settlement of invoices by customers."

-Ends -

NOTES TO EDITORS:

About LBM
With a ten year track record, LBM is now the UK’s leading provider of data, insight and call centre solutions. Their award winning products and services are all about managing customers; finding them, understanding them, connecting them and developing them. From initial campaign strategy and insight, to customised data to campaign marketing and management, LBM brings it all together in a way that all makes sound commercial sense.
With over 2000 employees operating out of seven UK sites, LBM work in partnership with clients, including amongst others Canon Business Solutions, The Telegraph Business Club and O2. www.lbm.co.uk - Business mailing lists www.lbm-data.co.uk – business mailing lists

About Graydon UK
Graydon UK is one of the leading database information providers specialising in credit risk management. The company helps clients reduce the uncertainty of doing business by providing a complete, differentiated and high-quality package of credit risk management services. Graydon provides access to credit information and reports on companies in more than 130 countries worldwide. The Graydon group is owned by Atradius, Coface and Euler Hermes, three of Europe's leading credit insurance organisation. www.graydon.co.uk - online data lists

CONTACT:
For all media enquiries relating to this story and LBM in general terms, please contact
Andrew Colwell
T. 07736 269 692
E. andrew@frenchcolwell.co.uk

Published on: 12:00AM on 6th August 2008