7th August, London, UK – The Search Works, the digital performance marketing company and the UK’s largest search specialist, today announces that it has been appointed by Mothercare and Early Learning Centre (ELC), the maternity, baby and child retailers, to manage their paid search accounts. Following a competitive pitch The Search Works beat a short-list of search specialists, including the incumbent, to land the account.
The Search Works will focus on driving sales on a multichannel basis both online and on the high street, raising the visibility of the both brands in search listings.

Leighanne Miles, Head of Group E-commerce, Mothercare and ELC commented, “Our online sales channel is growing at a tremendous rate and it has become clear that we needed to work with an agency with the prerequisite retail expertise, scale and strategic consultancy. We feel The Search Works can deliver this and we’re very happy to welcome them on board.”

Neil Stephens, Sales Manager at The Search Works said, “We’re delighted to have been chosen to lead such a recognised brand and wide-ranging account. We’re looking forward to helping Mothercare and ELC drive sales online, increase their visibility across the web and keep one step ahead of their peers in this competitive space.”
The Search Works’ appointment came on the back of a full review of all search marketing spend following Mothercare’s acquisition of the Early Learning Centre in 2007.

About The Search Works
Headquartered in London, England, The Search Works is a digital performance marketing company and the UK’s leading search engine marketing specialist. Founded in 1999, the company provides pan-European digital and search marketing campaigns using TSW Searchware 4 technology and the unparalleled knowledge and expertise of its client services team, enabling clients to achieve higher online visibility whilst measuring and maximising returns from online marketing spend. The Search Works continues to build on its success of the past nine years to deliver considered and highly-targeted search marketing solution services, first rate customer service and technological expertise on behalf of its broad range of blue chip clients including Asda, Debenhams, easyJet, Estee Lauder, Eurostar, First Choice, Interflora and The Carphone Warehouse.
In the latest New Media Age Marketing Services Guide, The Search Works was named as the UK’s top search marketing agency with a turnover of £88.62m, over £10m more than it two closest rivals combined.

About Mothercare
The Mothercare and Early Learning Centre brands are synonymous with children and parenting. Both brands carry with them a reputation for specialism, quality, safety and innovation in providing products and services for mothers, mothers-to-be, babies and young children. Both brands are passionate about their commitment to offering customers a multi-channel shopping environment through retail stores, catalogues and the internet, so that parents can meet the needs and aspirations for their children, worldwide.

Mothercare is a specialist retailer of products for mothers-to-be, babies and children up to the age of eight and offers a wide range of maternity and children’s clothing, furniture and home furnishings, bedding, feeding, bathing, travel equipment and toys through its retail and internet operations in the United Kingdom, and also operates internationally through retail franchises in Europe, the Middle East, Africa and the Far East.

ELC is a designer and retailer of toys and other children’s products primarily for the 0 to 6 year age range. ELC understands how important play is to helping children develop into happy, confident adults. And for over 30 years, ELC has been creating early years toys that stimulate, educate and inspire children.

For further information, please contact:
Tom Pearson / Andy Nankervis
Firefly Communications
+44 (0)20 7386 1554

Published on: 12:00AM on 7th August 2008