Joe Vettese has joined Edinburgh-based digital agency, Spring Corporation as Director of Business Strategy and Insight. Joe, who was previously Internet Manager at Tesco Personal Finance, will be responsible for working with new and established clients on the definition and delivery of their digital strategies.

Vettese commented: “I wanted a fresh challenge and an opportunity to work with a forward thinking Digital Agency. I felt that after speaking to the team at Spring and understanding their approach to digital it became clear that this is exactly what they would be able to offer me.

Their philosophy goes beyond just website design and build - they look at all the components that can contribute to a robust digital strategy and that this is closely aligned to the business strategies of their clients.

They ensure that the needs of their clients and customers are at the heart of every piece of digital work that is produced. My experience as Internet Manager at Tesco Personal Finance will allow me to ensure that Spring extend their business within the UK & beyond in financial and other markets.”

Dr Ed Carter, Managing Partner of Spring Corp said: “We’re delighted to welcome Joe to Spring. His experience and expertise managing all aspects of one of the highest-profile financial services web sites in the UK are hugely relevant to Spring’s plans for growth. Joe’s skills are widely applicable to all aspects of digital marketing, from accessibility and usability, right through to display advertising and even the nitty-gritty of search marketing. Furthermore, his being able to take a holistic view of the overall business requirements to ensure that nothing is forgotten in the increasingly diverse and sophisticated marketing mix. As Spring continues to develop its own offering in emerging digital channels, Joe is well placed to evangelise their benefits to our existing and future clients.”

Notes for Editors
During his 6 years at Tesco Personal Finance, Joe was responsible for the management of a team of Web Developers and Web Analysts. Highlights include:
• Delivery of AA Compliant Website.
• Natural search strategy resulting in top three positions for terms such as Car and Home Insurance.
• Full Content managed Website using Interwoven’s Teamsite allowing daily deployments by Tesco Personal Finance business.
• Launched Credit Card Servicing Platform now servicing a significant portion of credit card customer base.
• Launched numerous online application processes for existing and new Tesco Personal Finance products.
• Online Self Service using Transversal METAFAQ solution allowing customers to ask questions online.
• Onsite targeted promotion system rolled out across site using Omniture’s Touch Clarity solution.
• Rollout of full web analytics solution across website and application processes.

Spring Corporation LLP
Spring Corporation is a digital consultancy focusing on utilising internet technologies in new ways including mobile, touchscreen and bluetooth. The founding partners have worked solely online for the past 12 years providing digital strategy and expertise to a range of UK and international brands.

Spring Corporation LLP
Marie Storrar, Partner,, 0131 558 5420.

Published on: 12:00AM on 7th August 2008