eBay.co.uk, The UK’s Largest Online Marketplace® has appointed Essence (www.essence-media.com) to the direct partnerships account. Following a competitive pitch, Essence will look after both long-term media partnerships and display activity for eBay in the UK. This will include media planning and buying, creative development and – above all – the management of performance to stretching ROI targets.

Torsten Schuppe, Marketing Director of eBay in the UK commented:

“Essence demonstrated an ability to combine strong creative ideas in digital media with a very analytical approach. We were impressed by their in depth knowledge in planning and buying as well as their intelligent views on the digital industry.”

Andy Bonsall, Partner at Essence said:

“We are delighted to work with eBay on such an exciting account. Working with a brand as globally recognisable as eBay is a challenge Essence are delighted to take on. We are looking forward to using our media expertise and advanced management tools to help eBay hit strong ROI targets – and to take activity to the next level.”

ENDS

About Essence:

• Essence is an independent full service digital agency and strategic marketing consultancy based in London. Essence has built a reputation for its fact based approach to creating real value for their clients through in-depth insight, outstanding media buying and optimisation, breakthrough creative ideas and innovative technical solutions.

• Essence was launched in June 2005 through a unique deal with Carphone Warehouse which saw it operate exclusively within the Group until November 2006. Since then, the agency has built its client base rapidly becoming the lead European agency for Google and working on business for TalkTalk, Electronic Arts, Cancer Research UK, uSwitch.com and 3i while retaining Carphone Warehouse business

• In April 2008 Google launched a number of artists’ themes for their iGoogle service. Essence was the lead European agency involved, working with Google teams across Europe and Asia to deliver themes for Edward Monkton, Oscar de la Renta, António Gamito, Jackie Chan and Rolf Harris, amongst others.

About eBay:
Founded in 1995, eBay pioneers communities built on commerce, sustained by trust, and inspired by opportunity. eBay enables ecommerce on a local, national and international basis with an array of websites – including the eBay Marketplace, PayPal, Skype, Kijiji, Rent.com, Shopping.com – that bring together millions of buyers and sellers every day.
• eBay.co.uk has achieved the fourteen million live listings landmark, meaning there are more than fourteen million items for sale on the site at any one time.
The number of eBay.co.uk's unique visitors reached 14.5m in March 2008*
* Nielsen / Netratings, March 2008

Further Information:

Andy Bonsall
Partner
E: andy.bonsall@essence-media.com
+44 207 633 3850
www.essence-media.com

Published on: 12:00AM on 8th August 2008