Setanta Media has chosen Perform Sales, a subsidiary of Perform, to represent its online display advertising. This two-year deal sees Perform Sales continue to augment its network of sports websites. Perform Sales now has a sports and entertainment advertising network of over 45 websites reaching 14 million unique users per month.

Setanta Sports’ websites recorded 1.7m unique visitors in July and has added more than 1m unique users in recent months, boosted by its comprehensive range of broadcast rights including Barclays Premier League, FA Cup, England’s away World Cup 2010 qualifiers and home internationals and the Cyldesdale Bank Premier League from Scotland. Working with Perform Sales means Setanta will be represented as a major digital media advertising platform allowing the broadcaster to fully leverage its online inventory as it continues to expand.

Stephen Michael, Director of New Media at Setanta commented: “Our website is an incredibly important commercial vehicle for us, so choosing the right partner to manage our display advertising was a crucial decision. Perform Sales has the skill and expertise to drive the site forward and deliver sustained and impressive results in a very competitive market.”

On top of this deal, Perform Sales has also recently added a number of other websites to its football network bringing an additional 3 million unique users per month generating over 26 million page impressions. Since the start of 2008, the Perform Sales display network (sport and entertainment) has doubled in size.

Stefano D’Anna,Managing Director of Perform Sales commented: “Signing a well-respected brand such as Setanta is a great achievement for Perform Sales and caps what has been a very exciting period of activity for the company. Following our recent acquisition of No.9 Media and some notable wins, we have created a very strong position in the digital sports media market.”

The Perform Sales network already includes major sites such as: www.nufc.co.uk, www.westhamunited.co.uk, www.vitalfootball.co.uk, www.rangers.co.uk, www.mfc.co.uk, www.Goal.com, www.FansFC.com and www.EatSleepSport.com.

Published on: 12:00AM on 11th August 2008