London 12 August 2008 – Within its first year of operation, Latitude White, the ground-breaking pay per click (PPC) service specifically created for businesses with lower search marketing budgets, has recorded a volume of sales which place it in the top 25 UK search engine marketing (SEM) firms (in comparison to the latest NMA search league tables). Latitude White is part of the Latitude Group, one of the world’s largest and longest established SEM agencies.

With first year sales exceeding its projections, the company anticipates a comfortable position in the top 20 by the end of the year and has set itself a target of the top 10 by the end of 2009.
In order to achieve its ambitious goals, the company is now looking to ‘buy’ customers from a number of rivals it predicts may struggle with the loss of Google’s best practice funding in 2009. As Latitude White was developed to never rely on this additional revenue, it will use this advantage in speaking to those affected and offer the opportunity to make a high return by acting as Latitude’s partner. Based on its robust business processes and scalable platform, Latitude White is also confident of this strategy as it is in a position to offer a generous cost per acquisition.

Latitude White was established in 2007 to deliver the expertise and resource of the Latitude Group to companies with a lower advertising spend, usually between £500 to £15,000 per month. With this level of spend many customers engage Latitude White to deliver results where simply outbidding the competition is not an option.

The Latitude Group is already recognised as the thought leader of the industry, spotting the rapid growth in the search market from very early days of the industry. In 2001, the company created a service for blue-chip corporate clients to maximise the return from their search marketing spend and has grown rapidly as a result. Latitude Group currently ranks 2nd in the 2008 NMA league tables for search agencies.

Latitude White’s SME delivery model has been accepted readily by many small and mid-sized companies, as well as some larger ones that only wish to commit a small budget to PPC.’s director Chris Parker provides testimony to this, “Having been active on Google AdWords for so many years with our Rangecookers brand, we’d built up a lot of relevancy within our campaign and questioned how much value an agency could add. Given very little time Latitude White have been able to improve campaign performance across all search engines.”

About Latitude
With offices in London and Cheshire and more than 100 employees, Latitude’s unrivalled digital marketing expertise—especially in PPC and SEO—enables its clients to win new customers, accelerate revenues and build their brands on the Internet.

In 2008 Latitude has been nominated for two Revolution awards and shortlisted by Travolution as the Best Agency for Search Engine Optimisation. In 2007 the agency won Netimperative’s ‘Search Campaign of the Year’ award, reached a Top Ten position in Deloitte’s Technology Fast 50, and was shortlisted for two of the year’s National Business Awards. In 2006 the agency won the Media Momentum Award as Britain’s fastest growing digital media company, and was shortlisted again in 2007.

Latitude Media Enquiries to:

Joy Remuzzi
Marketing Manager
Latitude Group
T: +44 (0) 207 952 8033
M: +44 (0) 7791 915 429
F: +44 (0) 8453 025309

Published on: 12:00AM on 12th August 2008