The website of top 10 travel agents* directline-holidays.co.uk now allows visitors to see which holidays other users are searching for and booking online - in real time.

A live feed on the homepage of www.directline-holidays.co.uk displays the most recently booked holiday, including the basic price, star rating and image. This accompanies a separate rolling display of the 8 most recent searches on the site. The tool updates in real time and users are able to click through and book the same holiday should they wish.

Sales director Matthew Flint said: “With some 12 million holidays available on our website, it is always useful to have some added inspiration, and seeing what other customers are searching for certainly makes the decision process easier.”

Another new function displays the amount of visitors on the site at any one time; an asset which Matthew Flint hopes will reinforce the popularity of the site:

“Every user on our website contributes to the 2 million visitors we welcome every month, this new asset reinforces that we are a site our customers can trust and hopefully come back to year after year.”

The latest update compliments the video search results which were introduced for over 1,000 hotels last month.

Contact: Ross Marchant - Tel: 020 8239 8844 | Email: ross.marchant@directline-holidays.co.uk

Published on: 12:00AM on 14th August 2008