14 Aug 2008, London, UK – The Search Works, the digital performance marketing company and the UK’s largest search specialist, has appointed Gary Reid as Director of Search Performance. Gary will be leading the search engine optimisation (SEO) team and will be responsible for maintaining the company’s reputation in tailored SEO and implementing new internal processes to improve quality of service.

In his new role, Gary will help expand The Search Work’s blue chip client list for SEO across travel, retail, finance and media sectors. He will also work with Ben Gibson, general manager for Europe, to assist the growth of the search specialist’s SEO offering outside the UK. Working with The Search Works’ local language search teams, Gary will help deliver SEO projects for existing and future pan-European clients.

Gary has over eight years of online marketing experience. Prior to joining The Search Works, he was head of natural search at 360 Innovative, before which he spent four years running his own SEO business. As Director of Search Performance, Gary will be working with the company’s current list of SEO clients, including Black Horse Car Sales, easyJet, VisitBritain and Park Resorts.

Commenting on the appointment, interim MD Chris Simpson said: “This is an exciting development for the company. The level of personal experience he brings will help us make The Search Works the number one brand for SEO.”

About The Search Works
Headquartered in London, England, The Search Works is a digital performance marketing company and the UK’s leading search engine marketing specialist. Founded in 1999, the company provides pan-European digital and search marketing campaigns using TSW Searchware 4 technology and the unparalleled knowledge and expertise of its client services team, enabling clients to achieve higher online visibility whilst measuring and maximising returns from online marketing spend. The Search Works continues to build on its success of the past nine years to deliver considered and highly-targeted search marketing solution services, first rate customer service and technological expertise on behalf of its broad range of blue chip clients including Asda, Debenhams, easyJet, Estee Lauder, Eurostar, First Choice, Interflora and The Carphone Warehouse.

In the latest New Media Age Marketing Services Guide, The Search Works was named as the UK’s top search marketing agency with a turnover of £88.62m, over £10m more than it two closest rivals combined.

For further information, please contact:
Andy Nankervis
Firefly Communications
+44 (0)20 7386 1554

Published on: 12:00AM on 14th August 2008