With so much doom and gloom on the economic front, it’s refreshing to see a company that isn’t just ‘riding the storm’ but which is going from strength to strength, at an extraordinary pace.

Brighton-based email marketing company Pure360.com has just released its results for the financial year 2007/8. The audited figures show a massive jump in revenues from £1.4m to £2.4m… that’s over 70 per cent up on the previous year… with a similarly strong increase in profits, confirming Pure360 as one of the UK’s leading ESP’s (Email Service Providers).

Managing Director Stuart Hobbs says: "Of course one of the reasons for our success is the phenomenal growth in the use of email as a marketing medium. But our figures also demonstrate Pure’s growing status as one of the major players in our field. Like any growth industry, there’s a lot of competition. But, as is often the case with these things, there will be a round of consolidation. I firmly believe that major players, like Pure, will distinguish themselves by the quality of their software and the ability to get emails into the inbox."

Getting emails into the inbox is something Pure is doing very successfully, all over the world. The company recently announced the release of its core on-line application, PureResponse, in French, Spanish and German, with more languages to follow. Commenting on this development, Stuart says: "These are exciting times. The release of the new language versions will allow us to attract a more geographically diverse range of customers. I’m extremely confident about the future and look forward to seeing another massive leap in profits in 2008/9."

Another development that should fuel Pure’s future success is the company’s recent acquisition by MobiVentures Inc, the US-based acquisitive digital media and mobile applications company. Says Stuart: "We are already attracting many of the larger players. Our partnership with MobiVentures is yet another ‘string to our bow’ and will enable us to broaden our offering in the rapidly emerging market for marketing to mobile phones."

Download this press release as a PDF

For more information please contact
Anne Collet – Marketing Manager – email: anne.collet@pure360.com – tel: 01273 647 870
Alexandra Bembatoum – PR assistant – email: alexandra.bembatoum@pure360.com - tel: 01273 647 894

About Pure
Award-winning Pure (www.pure360.com) is one of the top email and SMS marketing companies in the UK*. Pure provides companies large and small with the technology, know-how and support to run effective email marketing campaigns that have a measurable, positive impact on business.

Pure’s email platform, PureResponse, was created by marketers for marketers – it’s used in 40 countries by over 1,200 people. Pure counts innocent drinks, Rightmove, Truprint, Hachette Filipacchi, EMAP and the FT among its stable of over 700 clients. Brighton-based Pure also publishes the Email Marketing Manual (www.emailmarketingmanual.com); a best practice web site and newsletter featuring brand case studies

Since April 2008 Pure is part of MobiVentures Inc. (www.mobiventures.com), leading provider of multimedia mobile content and services. MobiVentures Inc. shares are traded in the US (code: MBLV).

*Recommended by respected online marketing publisher E-consultancy’s Email Marketing Platform Buyers Guide 2007

Published on: 12:00AM on 15th August 2008