LeadPoint, the world’s first lead exchange marketplace today announced that it will be hosting a lead generation seminar at ad:tech next month.

“UK Online ad spend is worth around £2.8 billion and lead generation is increasingly becoming a more important part of this,” said Justin Rees, LeadPoint UK Head of Marketing. “Ad:tech is the premier event for digital marketing and this year LeadPoint will be exhibiting as well as hosting a seminar introducing the industry and explaining how lead generation can help marketers beat the credit crunch.”

LeadPoint currently trades Mortgage, Loan, Private Medical Insurance, Debt Management & IVA and Life Insurance leads. Lead Buyers can create a LeadPoint account for free and start buying leads within a matter of minutes after signing up. LeadPoint allows companies to generate new business as well as compliment their existing business by getting into new markets.

“As well as being one of the most cost effective forms of marketing for companies of all sizes, lead generation also enables smaller companies with little or no online presence to harness the power of the internet,” said Rees. “In the current climate marketers around the country are beginning to scrutinise their marketing activities more closely and are increasingly turning to performance based marketing methods such as lead generation to help them source new business.”

LeadPoint’s technology brings buyers and sellers together in a truly unbiased marketplace. The company ensures a fair exchange by monitoring lead quality and customers themselves. Leads are competitively priced based on bids, performance and ratings by members of the LeadPoint community. The platform allows buyers to change bids in real time, and enables sellers to more efficiently sell leads and to enter multiple verticals simultaneously.

LeadPoint is the world’s first lead exchange marketplace. Buyers efficiently acquire customers and sellers easily increase profits through LeadPoint’s innovative trading platform and marketplace model. The privately held company was founded in 2004 and is based in Los Angeles, CA. For more information please visit LeadPoint on the web at www.leadpoint.com and www.leadpoint.co.uk.

Media enquiries:

Justin Rees
Head of Marketing, Leadpoint UK Ltd
+44 203 178 2179

Published on: 12:00AM on 20th August 2008