New online video demonstrates the importance of analytics to online marketing

Businesses are failing to realise the full potential of email marketing because they do not sufficiently analyse the impact of their efforts or the habits and preferences of their online customers, according to online marketing specialist Lyris UK ( Companies operating a ‘hit and hope’ approach to their email marketing strategies are consistently missing sales opportunities – a gap which a strategic approach to analytics can address, claims Lyris.

The company has released a new online video tutorial demonstrating the benefits of employing the analytics tools offered in its market-leading ListManager product. These include improving the understanding of customer reactions to email, where sales success occurs and how to improve overall conversions. The video is available at

“Email marketing is a highly effective sales tool at any time. However, there are too many businesses running campaigns which underperform after they press the ‘send’ button, because their approach to analytics is too narrow,” explained Andrew Robinson, managing director of Lyris UK. “This video provides useful insight to show that leading edge email marketing products make analytics straightforward, manageable and very powerful.”


About Lyris, Inc.

Lyris, Inc., (OTCBB:LYRI.OB), formerly J.L. Halsey, is a leading marketing technology company that provides hosted and installed software solutions for marketers at mid-size businesses. The company offers marketers an integrated technology platform through its Lyris HQ product and point solutions including ListManager, EmailLabs, ClickTracks, BidHero, Sparklist, Hot Banana and EmailAdvisor. These sophisticated, yet easy-to-use tools provide marketers a suite of best-of-breed applications for managing email marketing campaigns, publishing and managing Web site content, creating landing pages, optimizing Web sites and managing pay-per-click campaigns.

Headquartered in Emeryville, California, Lyris also has offices in London. Global clients include Nokia and Adobe, and UK clients include Arsenal FC, Chinwag, Euroffice, NET-A-PORTER and Tate Online. For more information, please visit,,,, and

For more information, please contact:
Kate Alexander / David Tutin
Lyris PR (UK)
Tel: +44 (0)7788 584413 / 07809 760200
Email: /

Published on: 12:00AM on 22nd September 2008