Vertical Leap announced today that it had officially become a Google Adwords Qualified Company.

The company uses Google Adwords as part of its Pay Per Click service to drive high amounts of qualified traffic to a client website.

As the search engine with by far the largest share of the UK market and worldwide, Google awards its “Qualified Company” status as a way of distinguishing certain partners as “skilled professionals.”

It is granted to those companies that have demonstrated advanced knowledge of and expertise in Google's advertising techniques with the Adwords platform while consistently meeting a certain level of advertising expenditure.

The company's staff members must pass a rigorous certification exam and also establish a capability to manage multiple Google AdWords client campaigns effectively.

No wonder Google also promises qualifying companies a “warm, fuzzy feeling for this grand accomplishment.”

Becoming a Google Adwords Qualified Agency means a lot to new and existing clients.

“Google accreditation is tangible reassurance to all our clients,” Matt Hopkins, Vertical Leap’s Managing Director explains. “The Search Engine Marketing industry is not regulated and many SEM companies are quite simply unqualified, inexperienced and unproven. Achieving Google AdWords Qualified Company status reinforces to our existing clients that they have made the right choice in appointing Vertical Leap in the first place and is a strong endorsement of our approach and abilities for new clients.”

Vertical Leap is already a respected and leading UK agency for organic or natural search engine marketing, with a unique, continuous approach called TotalPropulsion.

All accounts are worked on every day with transparent, clearly defined goals, not just as a one off fix and then tweaked as part of a cycle as delivered by so many other SEO companies.

Vertical Leap is applying its proven and pro-active approach to Pay Per Click advertising and the results speak for themselves.

Clients trusting their business to Vertical Leap will know they are not paying for a learning curve and that qualified, informed professionals will be working on their account from day one following best practices and reporting structures that have been endorsed by Google.

Following a string of recent Pay Per Click account wins, Matt is delighted with his team’s achievement: “companies are looking to maximise results with increasingly squeezed budgets in these difficult times and this is fully deserved recognition of our team’s achievement. I offer them my heartiest congratulations.”


Notes: Vertical Leap is a leading search engine marketing company, providing its clients with a fully managed and comprehensive campaign to improve ranking results and website performance. At the heart of Vertical Leap is TotalPropulsion, a unique concept and relentless methodology that gets results and guarantees you high service. Vertical Leap is committed to providing unrivalled search intelligence to enhance that service with is own proprietary technology, Apollo, the ultimate campaign management system delivering informed data in real time to maximise Return on Investment.

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Tel: 0845 123 2753

Published on: 12:00AM on 23rd September 2008