The UK’s leading branded fashion retailer, Republic, has appointed full service digital agency AWA following a competitive pitch against two other established digital agencies in the region.

The agency has been tasked with increasing sales and email sign-ups for Republic’s online store, in the crucial three month run-up to Christmas. AWA Media will devise and deliver a full online media campaign with AWA developing all associated creative.

Launched in May 2007, Republic’s ecommerce site showcases mens and womenswear branded fashion from a portfolio that includes G-Star, Bench, Henley’s, Crafted, Fenchurch and Miso. The compelling brand offer is complemented by fantastic value promotions that include Any 2 for £30 and Any 2 for £50 on selected merchandise. Republic currently trades from 89 bricks and mortar stores nationwide, with a further 5 scheduled to open this year.

Commenting on the appointment of AWA, Caroline Johnston, Brand Marketing Manager at Republic said, “The AWA team delivered a very focused response which combined attention-grabbing creative and strong online media recommendations.

“As an agency, they were simply the right fit for our business and we’re really looking forward to working with them.”

Alasdair Wightman, Managing Director of AWA, said, “Republic is a growing retailer with a passionate management team and is truly making its mark on the physical and virtual high street.

“The brief was very challenging, but absolutely played to our strengths as a digital agency with the ability to deliver both creative and media solutions in-house.”


For further details, please contact Judith Doherty on 0113 394 4371 or

Published on: 12:00AM on 24th September 2008