A new product to drive online campaign efficiency and deliver greater return on ad-spend


AD:Tech, London 24.09.08: Brighton based web analytics and pay per click (PPC) optimisation specialist, DC Storm, today announced that it has secured significant second round funding and launched StormOptimiser 2.0, it’s much anticipated PPC optimisation tool.

StormOptimiser 2.0 introduces Profile Campaign Management™ adding significant functionality to its integrated online marketing suite StormIQ™, allowing marketers to define and drill down to previously unavailable subsets of their campaigns (at all levels including adgroup, keyword and creative) and build complex and bespoke optimisation rules with ease.

No other paid search optimisation and web analytics tool makes it this easy to automate the manual processes involved in effective PPC optimisation and reporting across all media channels (including paid search, natural search, display, email, affiliate, direct, etc.)

More than this, StormIQ’s intuitive and easy to use interface offers unrivalled accessibility to comprehensive fine grained analytics data with incredibly powerful reporting functionality to extract relevant analytics that can drive successful automated optimisation tasks and improve multi-channel marketing performance in less time.

Seth Richardson, CEO of DC Storm, said: “The funding that we have secured allows us to bring StormOptimiser 2.0 to market and deliver real benefits to all PPC advertisers. More than this, StormOptimiser goes beyond bid management and is the first tool that allows marketers complete 360 degree visibility and control on PPC optimisation.”

“Web analytics data is too valuable to be siloed for management reports and web analysts. To gain full advantage web analytics data needs to be made available to marketers and optimisation tools. StormOptimiser 2.0 closes the loop and seamlessly integrates Web Analytics and PPC Optimisation.

“Since introducing web analytics to StormIQ we have focused on quality of data, customisable tracking and report segmentation. With the launch of StormOptimiser 2.0 these core qualities don’t change but the ability to take advantages of these benefits is much improved.”

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For further information about StormOptimiser 2.0 see:

For further information, interviews or photography please contact:

Tim Banks
Plus One Communications
+44 (0) 7771 512057

About DC Storm
DC Storm is the leading Web Analytics and PPC specialist. Its flagship StormIQ suite integrates tracking and reporting information across all media channels, and includes an advanced PPC campaign management tool. Customers can easily compare traffic generated from PPC, Natural Search, Email Campaigns, Banners, Referrers or Affiliates, to better target their marketing spend.

For more information, please visit www.dc-storm.com.

Published on: 12:00AM on 25th September 2008