Full service digital marketing agency True Digital has been appointed to a major project by Allied Carpets, the UK’s biggest carpet retailer, to completely redesign the brand’s UK site, with full e-commerce functionality likely to follow in a second phase.

The appointment boosts True Digital’s home and online retail credentials with the agency already representing leading brands such as Furniture Village.

Tim Beckett, True Digital’s Managing Partner says, “Allied is a fantastic brand with stores right across the UK. They recognise that a strong online presence is absolutely vital to retain their competitive edge in the changing retail and economic climate. We’re absolutely delighted to be working with them.”

Iolanda Hudson, Marketing Manager at Allied, adds, “True’s experience in online retail and the depth of knowledge in the team made them the obvious choice for us. Their user-centric creative work really brings the Allied offer to life and gives customers the chance to explore everything we do in much more depth. I’m sure we’ll have a lot of fun working together. ”

True Digital is a full service digital marketing agency founded in 2004. Known for creating effective online campaigns and delivering impressive returns on investment the company expanded rapidly winning a range of leading brands, among them the AA, AXA, Bristol and West, BBC Worldwide, Chelsea Building Society, Dolby, Furniture Village, npower, PepsiCo, UCAS, and Wickes.

The agency offers a full range of services including: Digital audits and competitor analysis; Digital strategy and planning; Site design and copywriting; Technical development; Email and viral marketing; Social networking and community strategy; Search engine optimization and
 pay per click campaigns; Online advertising; Affiliate marketing; Research and usability testing; Measurement and analysis. True Digital now employs 20 people.


Published on: 12:00AM on 26th September 2008