Creative digital marketing agency, Hyperlaunch - a member of Digital Marketing Group plc, has appointed Harriet Owen as Buzz Marketing Manager and Emilie McGregor as PR Executive.

Owen and McGregor join Hyperlaunch’s newly created ‘Digital PR’ division, which sees the agency bring together its growing buzz and online PR and promotions offer under one umbrella. The agency’s former Head of Buzz Marketing, Simon Quance will head up the
11- strong team, with the title of Head of Digital PR and Engagement.

Owen will oversee a team of four and is charged with overseeing Social Media and Buzz campaign delivery and service development.

She brings 15 years international strategic and creative interactive and marketing experience to Hyperlaunch, with a background covering TV production and direction, editorial and brand content management.

Her diverse experience includes content management and production at Endemol - which saw her producing BBC1’s Fame Academy for Sky Interactive, editing interactive content for Channel 4’s Big Brother and editorially overseeing 3’s pilot mobile television service; as well as delivering and editing mobile formats for X-Factor and Coronation Street, amongst others for ITV’s partner, Mobile Interactive Group. As Content and E-Commerce Manager for Robbie Williams at ie:music, she managed content for the multi-channel campaign to promote Williams’ tour and Rudebox album, also producing multi-language WAP sites, viral films and grass roots and guerilla marketing campaigns. Owen was Bartle Bogart Hegarty’s first Senior Digital Producer, producing social networking campaigns for brands such as Lynx and Persil. Prior to joining Hyperlaunch, she spent two years consulting – including Dogwoof, where she advised on digital strategy for the DVD release of the acclaimed documentary, Black Gold, and most recently at pan-Asian start-up, The Bowen Media Group, working on digital interactive and marketing solutions for brands such as The Holiday Inn, Club Med and Estee Lauder. Owen holds a BA Hons. in English Literature, from Cardiff University and a post graduate diploma in journalism from the London School of Journalism.

With a BA Hons in Public Relations and French from Leeds Metropolitan University, McGregor joins from Europe’s leading public relations and communications consultancy, Trimedia where she was a Client Executive working on accounts including Envirowise and the DEFRA funded Climate Change Champions campaign.

Commenting on the appointments, Jon Morgan, Managing Director at Hyperlaunch said, “Bringing the growing buzz and online PR and promotions parts of the business together will generate new insights that will really give our client’s campaigns the leading edge. Having spent the past five years driving and helping to develop our buzz marketing offer, Simon is the natural person to oversee the new division and its growing team. It’s great to be bringing new talent into the business too - Harriets’ multi-channel consumer engagement experience will be a fantastic asset and I’m delighted to welcome her and Emilie to the team.”

About Hyperlaunch

Back in 2001 Jon Morgan, James Humphrey and Mark Birch came together to co-found Hyperlaunch, a digital creative marketing agency with a difference.

The agency brings together leading-edge creative and innovative online marketing solutions to create great digital campaigns that help clients launch their products and services in the ever-morphing digital world.

Today, Hyperlaunch is a perfectly formed team of 40, with a raft of blue-chip clients on its books, including Channel 4, Warner Bros, Universal Music and Harper Collins.

In 2007 Hyperlaunch joined Digital Marketing Group plc and leads Noize, (, the group’s digital PR division.

About Digital Marketing Group:

Hyperlaunch is a member of the Digital Marketing Group which specialises in digital marketing. Digital Marketing Group plans, creates and executes communications across digital channels using the principles and skills of direct and database marketing

For more information please visit:

For further information on Hyperlaunch, please contact:
Kirsty Langan, PR consultant to Hyperlaunch
E:, M: 07779 583 594,

Published on: 12:00AM on 30th September 2008