One of Guava’s most ambitious search engine optimisation campaigns, rolled out for www.confused.com, has been awarded a nomination at the forthcoming IMA awards.

The campaign, which began last year, has focused on extensive SEO modifications of the website and integrating Confused.com’s offline marketing activity with a new online strategy.

Chris Dyer, Project Manager at Guava commented:

“Working on the Confused.com project continues to be a thoroughly rewarding process. We have worked closely with the Confused.com team in Cardiff and built up a solid working relationship. Comparison websites is a highly competitive market so we’re proud of the results that we have achieved."

Sarah Baldwin, Marketing Manager at Confused.com feels that Guava’s IMA award nomination is well deserved;

“We’ve been impressed with just how much Guava has managed to achieve in a relatively short period. Confused.com is one of the UK’s biggest comparison websites so we needed an innovative SEO strategy. Through a combination of tools, research and in-depth SEO knowledge Guava has produced excellent results. ”

The IMA awards ceremony will take place at the Royal Lancaster Hotel, London on 30th October 2008 with representative from Confused.com and Guava in attendance.

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For further information please contact:
Lotte Mahon
Marketing Manager
Guava
08700 630707
lotte.mahon@guava.com
www.guava.co.uk

About Guava

Guava is a fresh thinking, digital marketing agency specialising in Search Marketing and Web Development in the UK. Part of the pan-European Guava group with over 200 employees, the UK division is headed up by UK CEO, Graeme Radford with offices in Berkshire and Cornwall. Current Guava clients include Confused.com, Black & Decker and CNET.

Published on: 12:00AM on 30th September 2008