Right Media (www.rightmedia.com), a Yahoo! company and creator of the Right Media Exchange, has bolstered its presence in Asia with the opening of a new office in Singapore, as the world’s largest online advertising exchange continues its strong global growth.

This office will be Right Media’s Asia Pacific and Emerging Markets headquarters and is being opened in response to the strong interest in the region, with the volume of impressions traded there on the Exchange having already more than doubled since the start of the year.

The office will be headed by Noel McMichael, who will take on the newly created role of Regional Director, Asia and Emerging Markets. He will be responsible for driving interest and growth of the Right Media Exchange across online publishers, advertisers and ad networks in the region.

McMichael has over 14 years experience in the online and technology industries and has worked on digital initiatives for leading brands which include Visa, Capital One, eBay, Expedia, the Gap and Marriott Hotels. He joins Right Media from Acxiom where he held a number of senior roles and was responsible for driving the development of innovative online targeting products.

He was also a founder of Marketleap, an early pioneer of search engine marketing optimisation, which was acquired by Digital Impact, and which was itself purchased by Acxiom in 2005.

Noel is joined in the Singapore office by Sonal Patel, who moves from Right Media’s London office to head up account management for Asia and Emerging Markets. With her existing strong experience of the Exchange, she is well-placed to advise businesses on how they can reap maximum benefits operating on the platform. Prior to Right Media, she worked at Maxymiser and Expedia.

Clarissa Delacruz also joins as Account Manager for Emerging Markets. Before her appointment at Right Media, she worked at Atlas, KlipMart and Eyeblaster, and has wide experience in rich media and ad serving technology.
Denise Colella, Vice–President International at Right Media, said, “Singapore provides us with a very important gateway to the South East Asian market as it develops into an important global interactive and digital media hub.

“Some of our key markets here are showing extraordinary growth and these three appointments will play a vital role in driving further growth in the region. Our goal is to ensure that members operating within the Exchange are provided with service, assistance and advice that will allow them to maximise revenue from operating on the Exchange.”

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Media Contact:
Ben Powell, Loudmouth PR
Tel: 020 7981 9859
E-mail: benp@loudmouthpr.co.uk

About Right Media

Right Media created digital advertising’s first open exchange platform in the spring of 2005 to bring more fairness, standardisation and value to the industry.

Today, over 170 Exchange members, and the 50,000+ buyers and sellers they bring with them, trade over five six billion impressions a day on the Exchange. The Right Media Exchange provides the means to manage an ad business holistically—from full ad serving and auto-optimisation, to business development and expansion.

Right Media is a Yahoo! company based in New York, with offices in London, Hong Kong, Singapore, Tokyo, Hamburg, Eugene, San Francisco and Tallahassee.

Published on: 12:00AM on 30th September 2008