The International Search Summit to be held in London in November will bring together some of the leading authorities on search from around the world including Scandinavian search engine Eniro, Google and Microsoft adCenter. Hosted by leading UK multilingual search agency, WebCertain, the event is the second of its kind and will again focus specifically on international and multilingual search marketing.

Held at the British Library, London, the International Search Summit will draw on worldwide experts to address the issues facing online marketers when dealing with content that crosses multiple countries, cultures and languages.

Christer Pettersson from Eniro, the leading search company in the Nordic media market, will speak on the subject of ‘Search in Scandinavia’; he will consider how it differs from other markets and what the future holds for local engines competing with Google. As Online Manager for Search at Eniro, Christer is responsible for the business and product development of Eniro's search services, including SEM and SEO.

Other speakers who will appear at the summit include Daniel Robb, Industry Head of Travel for Google who will provide an insight into ‘Paid Search in the Travel Sector’; and Ed Pushman, Search Media Strategist for Microsoft adCenter who will look at ‘Microsoft AdCenter: Now and the Future’.

In addition, the summit will also include Alex Burmaster of Nielsen Online on ‘The European Paid Search Landscape’; Eugene Lomize, head of Advertising Technology Group at Russia’s largest search engine, Yandex, who will be outlining its range of advertising services and give advice on how to run successful campaigns in the expanding Russian market. There will be sessions led by Markus Zimmer of Divolution; Shari Thurow of Omni Marketing Interactive; and Anne Kennedy of Beyond Ink.

To book your place at the International Search Summit, visit www.internationalsearchsummit.com

WebCertain is a dedicated multilingual search marketing agency offering the full range of search services in all the major web languages, including pay-per-click campaigns, organic SEO, online PR and web development.

Published on: 12:00AM on 2nd October 2008