Tiscali, the broadband, telephone and media company, today announces the redesign of its award-winning portal www.tiscali.co.uk, revealing a new, cleaner look creating a wider choice of content easily accessible to the user and a compelling advertising environment.

Following usability testing and customer feedback the new homepage sports a more contemporary, dynamic style, with user-activated video showcasing the highlights from Tiscali's broad selection of video content across the site.

Neal McCleave, Managing Director of Media Services at Tiscali says: “The redesign reflects our continued commitment to deliver a compelling choice of content and will ensure that the homepage is even easier for new and existing portal users to find the content and services they most require.”

The channel-led navigation system offers better immediate access to content across the different categories and gives users a more direct route into the popular genre-led sections of the site.

The site also offers a range of new and improved opportunities for advertisers, with new homepage promotional tools including pre-roll advertising on the video player, increased visibility for traditional advertising formats, and a selection of homepage takeover opportunities that can be tailored to the needs of each advertiser.

Tiscali customers have easier access to email and account information and visitors can keep up to date with the latest current events with scrolling news tickers beneath the navigation bar.

Reflecting Tiscali's wide range of products, including Digital TV the homepage will also incorporate the new interactive Tiscali TV guide, offering the pick of the best movies, soaps and more to watch each day.

The entire site is being revamped section by section, following on from the recent reworking of the TV guide and shopping channel. Over the coming weeks users will see embedded video across the channels and an improved listings section.

Published on: 12:00AM on 2nd October 2008