Five by Five, the leading digital agency, has created the first online version of the Autumn/Winter magazine for international fashion retailer ‘New Look’.

Five By Five has developed a format which will: allow New Look customers to interact with the brand online; encourage sales through the website; and increase database registrations.

The site, which has been developed in 3 language variations (UK, Flemish and French), is being promoted through inserts into national publications, such as Heat Magazine, including a significant online advertising campaign. The new site and related advertising activity goes live w/c 6th October.

Liz Holmes of Five By Five says, “For New Look we have developed a bespoke online magazine site that allows users to interact with the brand by selecting products and viewing outfit combinations, with the added function of being able to click through to purchase products online.

She adds, "The magazine site also includes an exclusive competition area, where users can submit their details to get free vouchers, a bag full of New Look goodies and play the interactive ‘design your dream shoe’ competition. This competition has been specially developed for this application and allows users to design their dream shoe, by selecting their heel type, colour, pattern and accessories. After designing the shoe, users can submit their details to be in with the chance to have their dream shoe made especially for them.”

‘Raquel Cubillo’ of New Look says, “I love the way the site flows...all the pages look really rich in colour and are very engaging which is exactly what we were looking for. I am really proud of what you’ve done.”

About Five by Five: Five by Five is a leading digital marketing agency comprising three specialist divisions, which offer web development, creative campaigns (viral, online advertising and microsites) and email marketing respectively. Five by Five delivers bold and innovative solutions to a wide range of blue chip clients including: Activision, B&Q, BBC, Britvic, Dole, Island Cruises, Liverpool Victoria, New Look, THQ and WKD. Five by Five was voted the UK’s No.1 digital agency for ‘Understanding of a Client’s Business’ (Revolution Survey). The agency has won numerous other accolades including a Gold Cyber Lion at Cannes for Best Viral Movie, a Channel 4 Germ Award and a Cream Award. Although size doesn’t always matter, Five by Five is always a feature in the top half of the NMA Top 100 Interactive Agency review.

Published on: 12:00AM on 3rd October 2008