Efficient Frontier has been appointed by Tiscali UK to provide a full service contract to maximise its paid search marketing programme.

The contract will see Efficient Frontier manage 100% of Tiscali’s marketing search spend across Yahoo!, Google and Microsoft.

Using its unique bid optimisation and tracking technology, the Efficient Frontier SEM team will fully manage the campaign strategy and provide a range of tactical services to help Tiscali UK optimise its entire paid search engine marketing programme.

Helen Harris, Marketing Director for Tiscali UK says, “Efficient Frontier has the ability to scale to our paid search needs, which is imperative for future growth. Increasing competition and changes in the marketplace meant we needed to rethink our search engine marketing in order to achieve the next level in ROI.”

Efficient Frontier’s patented portfolio management technology automates and optimises bid management using complex algorithms mirroring those used on Wall Street to achieve a higher level of return on investment across large-scale campaigns. The sophisticated technology coupled with skilled and knowledgeable search marketing specialists will give a strong boost to Tiscali UK’s search marketing by increasing the ROI and sales volume achieved in its search campaigns.

David White, General Manager of Efficient Frontier, comments, “Search marketing campaigns will never become simpler. The landscape of Google, Yahoo! and Microsoft is becoming increasingly complex and opaque. We are delighted to have Tiscali on board with Efficient Frontier and we are looking forward to maximising performance of their paid search campaigns.”


About Efficient Frontier
Efficient Frontier is the market and technology leader in providing Search Engine Marketing (SEM) solutions for leading global advertisers and agencies. Founded in 2002, Efficient Frontier pioneered the application of modern portfolio theory to SEM and today combines its core algorithms and bidding technology with comprehensive strategic and tactical services to manage more than $750 million in global search spend. The largest and most sophisticated advertisers and agencies partner with Efficient Frontier to achieve and sustain optimal return on investment and ongoing campaign growth and efficiencies in highly competitive and volatile search marketplaces. The company has 200 employees and is headquartered in Mountain View, CA with offices in New York, the United Kingdom, France, Germany, Hong Kong and India, and licensing partnerships in Japan and Australia. Efficient Frontier is a privately held company with funding from Redpoint Ventures and Cambrian Ventures. For more information, please visit www.efrontier.com and subscribe to the Efficient Frontier blog at http://blog.efrontier.com/.

For further information, please contact:
Sally Morgan
The itpr Partnership
t: +44 (0)1932 578800
f. +44 (0)1932 578801

Published on: 12:00AM on 3rd October 2008