Following a four way pitch Code Computerlove has been appointed by Butlins as their digital agency partner, tasked with strategic and creative development across their family of websites.

Code Computerlove has been given a brief to improve user experience and increase the effectiveness of online as a sales channel, targeting both new and existing customers across the holiday company’s three websites,, and The agency will also be involved in digital marketing campaigns to increase conversion - driving both lead generation and sales.

Code Computerlove will begin work on the account immediately with a strategic review of the website and development of conversion-focused initiatives for the busy Q1 2009 booking period. Commenting on the appointment, Tony Foggett, managing director, said, “The holiday industry is notoriously competitive and online is one of the key communication channels where companies can both develop the brand and make a direct impact on bookings. Butlins is one of Britain’s best loved brands and it feels like a real privilege to be involved in developing their ongoing digital strategy.”

Butlins’ head of ecommerce, Louise Linder, provided further background to the project, “Butlins has always had a strong focus on online activity and the business has seen significant online growth over the last few years. The strategy to date has focused predominantly on acquisition and conversion and in 2009 this will extend to focus on every step in the consumer cycle with a particular emphasis on retention and customer service. We were impressed with Code’s experience, enthusiasm together with their clear understanding of the key business issues.”

Butlins, the UK’s favourite holiday company, was the forerunner of the holiday centre concept with the first resort opening in Skegness in April 1936. Butlins today has three Resorts, Bognor Regis, Minehead and Skegness and opened its first ever resort Hotel, Shoreline, at Bognor Regis in 2005 with a second £20m hotel opening at the Resort in 2009. The BlueSkies Timeshare complex was launched at Minehead in 2007. Famous for live entertainment, stars such as Girls Aloud, McFly and Ronan Keating have all performed live on stage at the Resorts and this November Sugababes and Shayne Ward will be entertaining guests with their live shows.

Code Computerlove ( is a full service digital marketing agency offering website design and build, and online media and marketing services. Formed in 1999, Code currently employs 55 people at its offices in central Manchester.

Over the last few years, Code has won a total of 39 industry awards. So far in 2008, Code has been voted North West Digital Agency of the Year – The Drum and Eighth in Revolution Magazine’s Top 10 Ranking UK Digital Agencies, as voted for by clients (joint first for ROI). Code’s client list includes HMV, Waterstone’s, Kimberly Clark Corporation, PZ Cussons, Crown, Lex, Epson, First Transpennine Express, Premier Foods, NUS and Hillary’s. Visit for more information.


For further information please contact:
Katie Moffat, Code PR, tel: 07866 723626 or email:

Published on: 12:00AM on 8th September 2008