The National Union of Students (NUS) has launched its new website www.nus.org.uk, which, for the first time, brings together the NUS and the NUS Services Ltd (NUSSL) in one site. Created by digital communications agency, Code Computerlove www.codecomputerlove.com, the new site aims to be the single online ‘voice’ of the NUS with an emphasis on student participation and user interaction.

The new site has been developed to be a single destination where students can learn everything they need to know about being a student – from how to find a place to live to getting more involved in campaigning or saving money with the NUS Extra card.

Commenting on the redevelopment, Nick Emms from NUS Services said, “We wanted to refocus on the core values of the NUS, namely supporting students by acting as a definitive source of information, helping them to get involved in issues that make a difference to the world around them and supporting student unions. Crucially it was important that the new site was a much more interactive place where students really connect and become involved.”

Michelle McCance, Code Computerlove account manager, added, “Our objective was to make the site much more relevant to today’s students and encourage more active participation. By letting students upload their own content as well as participate in polls and forums the site will grow organically and really reflect the views of the site’s users.”

The campaigning section of the site provides details of all active campaigns and users can share details of campaigns with social networking sites like Facebook and MySpace. Individual’s can also comment and upload any of their own content, like videos and images, which have been created to support specific campaigns.

The NUS Extra card which previously was housed as a separate site has been incorporated into www.nus.org.uk. The card, which has been hugely successful since being launched two years ago, can be bought online via the site, for £10 and provides students with discounts and other offers.

Other key sections of the new site include the Student Life section, which provides advice and a comprehensive guide to student life; Students’ Unions, which explains how to set up a Students’ Union and gives full details of every current Students’ Union in the country and News and Events, which flags up all current news stories and forthcoming events or NUS related meetings. And as users browse the site they can save any content of interest, information on discounts plus vote on polls.

The launch of the site was timed to coincide with A-level results and the start of Freshers week, when new students need more help than ever preparing for student life. The site will be promoted via off and online marketing activity

Code Computerlove (www.codecomputerlove.com) is a full service digital marketing agency offering website design and build, and online media and marketing services. Formed in 1999, Code currently employs 46 people at its offices in central Manchester.

Over the last few years, Code has won a total of 39 industry awards. So far in 2008, Code has been voted North West Digital Agency of the Year – The Drum and UK’s number Number One UK Digital Agency for ROI in Revolution Magazine’s Client Survey. Code’s client list includes HMV, Waterstone’s, Kimberly Clark Corporation, PZ Cussons, Crown, Lex, Brother, First Transpennine Express, Premier Foods, NUS and Hillary’s. Visit www.codecomputerlove.com for more information.

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For further information please contact:
Katie Moffat, Code PR, tel: 07866 723626 or email: katie.moffat@codecomputerlove.co.uk

Published on: 12:00AM on 8th September 2008