LONDON 8th September 2008 – Full service, multi-channel eCommerce and eMarketing agency e-inbusiness has today announced that they have been commissioned by Artigiano, luxury Italian fashion clothing retailer, to deliver a comprehensive web analytics consultancy programme to the business.

Leading fashion clothing retailer Artigiano has tasked e-inbusiness to help them increase their return on investment and usage of web analytics through a tailored consultancy programme. Keen to deepen knowledge of site performance and understanding of the customer journey, the programme is designed to help Artigiano drive up revenue and conversion rates whilst ensuring continual optimisation of the site.

Delivered through a five day workshop, the programme devised by the e-inbusiness analytics consultancy team will focus on defining a core analytics measurement framework; voice of the customer data review; enhanced testing strategies including multivariate; development of a detailed measurement dashboard; implementation training and post project support.

e-inbusiness launched its Web Analytics Consultancy and Training Service in April 2008. Led by specialist web analytics consultant Michael Feiner, who joined e-inbusiness with 8 years analytics experience, the service focuses on helping businesses to optimise their eCommerce and eMarketing activity through improved web analytical insight.

“The Artigiano website is a key sales channel. It is central to the success of the business and needs to be continually optimised to ensure sales grow” said Nigel Corp, e-inbusiness Chief Operating Officer. “Our analytics consultancy programme provides a tailored and comprehensive approach to understanding a site’s performance and developing the right framework and systems to ensure a maximum return on investment is achieved.”

Building online brands since 1999 for a large number of high profile retail clients including: New Look, Radley, Farrow & Ball, The Conran Shop, The Jacques Vert Group and Dreams, e-inbusiness understands retail business needs and combines high energy creativity, best of breed technology and full service support to add measurable value to its clients.

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Published on: 12:00AM on 8th September 2008