From monetising user-generated content and optimising SEO strategies to successfully working with Video and securing buy-in at Board level, this year’s a4uexpo Conference provides the ultimate one-stop shop for getting to grips with Affiliate Marketing.

The two-day educational Conference, which is being held at ExCeL London on October 14-15, includes a mix of formal presentations, panel discussions and hands-on workshops, and has been devised to assist delegates who are looking to Deliver a successful Affiliate Marketing campaign, Enhance and Maximise existing activity and realise the potential of Integrating Affiliate Programs with other Online Marketing techniques.

Matthew Wood, organiser of a4uexpo, says: “a4uexpo is all about learning, not sitting through sales pitches. This year’s agenda has been driven by the delegates, debated by the 20,000 members of affiliates4u and responds to the real issues facing everyone working in this dynamic industry.”

With Speakers chosen to enlighten New Starters through to Experienced AM practitioners, the event brings together an unrivalled team of International and UK-based Affiliate Marketing experts & Online Marketing professionals. Highlights include:

• Mobile Affiliate Marketing pioneer, Peter Glaeser, explores how Advertisers and Affiliates can make money on the Mobile Internet too
• How a start up can enter the Affiliate channel according to online marketing veteran, David Kelly, who’s career spans eBay, Amazon, and who is now CEO of
• AOL’s advertising sales head Michael Streckler looks at the central role Affiliate Marketing now plays in the Digital Ecosystem
• Coull founder Irfon Watkins on how to maximise the widely under-utilised Video resource via the Affiliate channel
• The Affiliate Advantage, The Law and The Future of Social Media according to Search specialist Big Mouth Media’s Andrew Girdwood
• Extreme SEO Strategies for Affiliates from some of the industry’s most respected Search gurus including Dave Naylor from Bronco, Onetomarket’s Joost De Valk and Marcus Tandler, German Super Affiliate Mediadonis
• BT’s Chris King on how to secure Board buy-in for your Affiliate Marketing budget
• Practical PPC Strategy advice from Microsoft’s Mel Carson & Tor Crockatt and Receptional’s Dixon Jones

With over 40 other sessions including Landing Page Optimisation, Developing Profitable Websites with Mash-ups & APIs and successful Voucher Code Implementation, this year’s a4uexpo Conference will provide delegates with best management practises, complementary channel activity, useful tools as well as expert views on the market and its future potential.

Full details regarding the Conference Programme, including information on timings & speakers can be found at

Published on: 12:00AM on 9th September 2008