9th September 2008, London, UK – The Search Works, the digital performance marketing company, today announces its appointment by cosmetics giant, The Body Shop, to manage all elements of its search engine marketing (SEM) strategy, including pay-per-click and search engine optimisation.

The appointment will see The Search Works handling The Body Shop’s SEM campaign; including helping to increase the company’s visibility in search engine listings, and expanding overall brand awareness. The Search Works will work closely with The Body Shop’s team of in-house marketers to drive potential and returning customers to the website, taking advantage of seasonal trends in cosmetics and beauty retail, such as the summer’s surge in sun care products.

Chris Simpson, Interim MD, The Search Works, said of the appointment, “We are delighted to be bringing our specialist experience and knowledge in the retail sector to such an established and successful brand. The Body Shop is a significant new client and we’re looking forward to supporting their e-commerce strategy.”

David McQueen Johnston Director of E-Commerce for The Body Shop says, “It was our aim to enlist a UK-based agency capable of meeting our need for a dynamic and flexible SEM plan. We chose to approach The Search Works directly on the strength of their expertise and experience of managing bespoke search campaigns in the retail sector.”

For further information, please contact:
The Search Works Team
Firefly Communications
+44 (0)20 7386 1554

Published on: 12:00AM on 9th September 2008