UK music and fashion group Clash Music has appointed independent online advertising and creative sales house w00t!media to bring brand advertising to its music site clashmusic.com.

Clash Music Group is an independent media business best known for the monthly magazine ‘Clash’ which has an average readership of 83,000. The supporting editorial-led website launched last year and attracts a monthly audience of over 70,000 unique visitors, offering musical interactive content such as image galleries, audio listening points and user forums.

“Clashmusic.com is a fashionable and popular website with a huge range of emerging advertising opportunities,” said w00t!media Director Austen Kay. “We’re encouraging bespoke advertising including the use of creative website sponsorship; brands can become an attractive part of the website as opposed to using a traditional banner advert. w00t!media is aiming to bring both music-related and other complimentary brands on board.”

Clash Music Creative Business Manager Ian Richardson said: “We’re thrilled to align with w00t!media; with their creative-solution standpoint we view them as a seamless extension of our commercial team. ClashMusic.com harbours a smart audience with a keen eye on music youth culture, very much fitting with the w00tmedia! portfolio. So by joining forces we are enabling brands from all sectors to engage with a highly desirable target market.”

Clash Music uses leading technology to offer podcasts from hotly tipped DJs, buzz bands and record label showcases, as well as web-exclusive interactive content to provide users with up to date music news.

About w00t!media
w00t!media is an independent online advertising sales house. We provide premium representation for digital entertainment and lifestyle publishers, offering an alternative media-buy to the large ad-networks. In particular, we specialise in sponsorship & promotion across niche websites. In 2007, w00t!productions and w00t!viral launched; focused on the creation and guaranteed exposure of engaging, ad-funded content. Current viral seeding clients include Unilever, ghd, Nokia, O2 and adidas. Productions clients include Cadbury, T-Mobile and Fanta. w00t!media was founded in 2005 by Austen Kay and Dan McDevitt.

For further information please contact:
Laura-May Coope / Claire Armitt
flannel
01273 779492 / 01273 779449
claire.armitt@no-flannel.com

Published on: 12:00AM on 10th September 2008