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Eurostar, the high-speed train service that carries passengers between the UK, France and Belgium, has signed an agreement with TradeDoubler to launch an affiliate marketing network. The programme, launched in the UK in May, aims to generate traffic to Eurostar’s website - Eurostar.com - via TradeDoubler’s network of affiliate publisher partners, thereby increasing the number of Eurostar’s online sales. TradeDoubler affiliates will be paid a commission for every sale transaction secured via their site.
Launched in 1994, Eurostar will celebrate its tenth birthday this November. Over a similar timeframe, the Internet has matured as a marketing and sales channel, delivering an increasing number of sales to a broad sector of travel companies. In fact, TradeDoubler’s figures reveal a 390 per cent increase in online travel sales between 2003 and 2004 .
Will Cooper, Chief Marketing Officer at TradeDoubler, commented: “Affiliate marketing is a highly effective form of mutually beneficial online advertising and provides an economical option to advertisers such as Eurostar to increase brand awareness and drive online sales.”
Founded in 1999, TradeDoubler is the European leader in providing online marketing and sales solutions. Industry leaders all over Europe have partnered with TradeDoubler to work with performance-based marketing and to manage online relationships, in order to increase sales and improve online business. TradeDoubler is headquartered in Sweden with a presence in 15 other markets, and customers include Apple, Dell, John Lewis, Air France and Kelkoo. Please visit www.tradedoubler.com for further information.
1. Eurostar is the fast train service linking London, Ashford, Paris, Brussels, Lille, Avignon, Calais, Disneyland Resort Paris and the French Alps. Eurostar is Official UK Carrier for Lille 2004, European Capital of Culture.
2. Eurostar services are up to 40 minutes faster for return journeys, as the Channel Tunnel Rail Link enables trains to run at speeds of up to 186mph (300 kmh).
3. Eurostar was named “World’s Leading Rail Service” in the 2003 World Travel Awards; “Best Rail Network” at the Business Travel World Awards 2004 and “Best Rail Operator” at the Travel Weekly Globe Awards 2004.
4. Eurostar and Eurotunnel are two different companies with two different management teams. Eurostar is Eurotunnel’s largest customer.
More information about Eurostar can be found at www.eurostar.com
T: 020 7351 9722
T: 020 7922 4425/94
Published on: 12:00AM on 13th June 2004