Munich, September 11th, 2008 – iCrossing GmbH, formerly 3GNet GmbH, has won a new client in the finance and insurance industry: Sparkassen DirektVersicherung AG charges the performance-oriented digital marketing specialists with search engine marketing, affiliate marketing and search engine optimisation. iCrossing will support the direct insurance corporation, headquartered in Dusseldorf, in online marketing of its various automobile insurance. Based on a CPO that lies considerably below the market average, the project poses a distinctive challenge with regards to the efficiency of the campaign as well as innovative marketing approaches. In addition to paid and natural search engine results, iCrossing will also incorporate search engine optimised landing pages within its SEM strategy.

“iCrossing’s extensive know how and long time experience in opening and optimising large accounts in the finance and insurance sector has convinced us. We are very confident about the success of our online sales campaign due to iCrossing’s expertise“, says Dr. Jürgen Cramer, CEO of Sparkassen DirektVersicherung AG.

Sparkassen DirektVersicherung is part of the largest German financial services group and offers the most important insurance for private consumers: automobile, private liability, household, accident and legal protection insurance. As a direct insurer, Sparkassen DirektVersicherung provides direct buying opportunities for its insurance products and expeditious processing of liability cases. The fair price-performance ratio also applies for the cooperation with iCrossing: accounting is performance-based and is contingent to the number of insurance contracts generated.

About iCrossing GmbH

iCrossing GmbH, formerly known as 3GNet in Germany, is a global digital marketing company that combines talent and technology to help world-class brands find and connect with their customers. The company employs a diverse, multilingual team of seventy in Munich and Berlin to offer best-in-class digital marketing services - including paid and natural search marketing, Web development, social media, research and analytics - to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing’s client base in Germany includes such recognized brands as Epson Germany, baby-walz, eBay, easyCredit, ESPRIT, HSE24, and O2 Germany as well as worldwide 40 Fortune 500 companies, including The Coca-Cola Company and Office Depot. Headquartered in Scottsdale, Arizona, the company has 620 employees in 15 offices in the U.S. and Europe.


Kathrin Stark

iCrossing GmbH
Tal 11 Rückgebäude
Eingang Hochbrückenstraße 5
80331 München
Tel. +49(0) 89 - 24 20 53-100,

Published on: 12:00AM on 11th September 2008