Guava’s work for www.justtheflight.co.uk/mobile has been recognised with a nomination in the search engine optimisation category at the Mobile Search Awards.

The Mobile Search Awards, organised by Vision Gain, will be held on the evening of 16th September, the first day of the annual Mobile Search Conference 2008.

Just the Flight, a longstanding Guava client, approached the agency last year to work on their pioneering mobile travel website www.justtheflight.co.uk/mobile. The application is optimised for mobile devices, which allows people to search for a destination, e.g. ‘flights to Dubai’, book and pay for flights easily through their mobile phone.

Guava worked on the SEO campaign for Just the Flight’s main website so the team had developed an in-depth understanding of the company’s target market and keyphrases. Guava set about working alongside Just the Flight on getting the site listed with high visibility on mobile search engines. This involved a wealth of research and a vigorous testing process to ensure that the site was being read correctly by those all important spiders!

Just the Flight is currently ranking highly on Google mobile and Yahoo! mobile for their business critical keyphrases, such as “Flights to Orlando” and “Flight to Malaga”. Simon Goddard, Technical Director can see why Guava has received this search engine optimisation nomination:

“Guava has been a first class partner and we have been delighted with the success that the SEO campaign for justtheflight/mobile has achieved.”

Members of both the Just the Flight and Guava teams will be attending the gala dinner next week with fingers tightly crossed.

-- Ends --

For further information please contact:

Lotte Mahon
Marketing Manager
Guava
08700 630707
lotte.mahon@guava.com
www.guava.co.uk

About Guava

Guava is a fresh thinking, digital marketing agency specialising in Search Marketing and Web Development in the UK. Part of the pan-European Guava group with over 200 employees, the UK division is headed up by UK CEO, Graeme Radford with offices in Berkshire and Cornwall. Current Guava clients include Confused.com, Black & Decker and CNET.

Published on: 12:00AM on 12th September 2008