Mi liberty wins cloud computing innovator, Soonr
Mi liberty to help Soonr launch personal cloud computing in Europe

London, 15 September 2008 – Mi liberty, the international public relations and marketing services agency specialising in telecommunications and IT, announced today that it has been appointed by leading cloud computing innovator, Soonr to be its retained PR agency for the UK and rest of Europe. Mi liberty will collaborate with US based PR firm, Krause Taylor Associates to develop and implement Soonr’s global PR strategy.

Mi liberty was selected because of its extensive industry knowledge, creativity and converged approach to marketing and PR which will help Soonr to reach its customers and partners in innovative and complementary ways. The campaign will start in September and will target the technology and telecoms trade, national, business and SME press. Mi liberty will also support a full analyst relations programme.

Soonr is a global innovator dedicated to making computer files available and useful to people anytime, through any mobile phone or Internet-connected device. Pioneering the concept of personal cloud computing, the Soonr service continuously and securely backs up computer files and allows users to easily search for, view, forward and share documents from wherever they are, and on whatever connected device they prefer.

Mi liberty’s campaign will drive awareness of the Soonr brand across the UK and rest of Europe, helping position the company as the first to make personal cloud computing really work for SMEs and the mobile professional.

Ginger Holt, Vice President of Marketing at Soonr commented: “The concept of personal cloud computing is relatively new to Europe so we needed an agency which had the technical understanding and communications expertise to help us seed it effectively. Mi liberty demonstrated that it has the finger on the pulse in terms of its industry knowledge and media contacts. We were also impressed with its ability to incorporate non-traditional tactics and audiences into our campaign and look forward to seeing the impact that Mi liberty will make in placing Soonr centre stage.”

Joint managing director and founder of Mi liberty’s public relations arm, Dee Gibbs said: “Soonr is a prime example of how we can help our clients with a range of communications and marketing support according to their particular needs. We’re excited about winning Soonr’s business and look forward to working together to help continue its success.”

With Mi liberty’s portfolio already brimming with innovative brands, Soonr joins clients which include Vodafone, Qualcomm and the GSMA.

Mi liberty has offices in London and Farnborough, Paris, Barcelona and Milan. Mi liberty’s US headquarters are in Atlanta.

For more information about Mi liberty, please go to www.miliberty.com or email Dee Gibbs at dgibbs@miliberty.com.

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NOTE TO EDITORS:
About Soonr
Soonr is a global innovator dedicated to making computer files available and useful to people anytime, through any mobile phone or Internet-connected device. The Soonr service continuously and securely backs up computer files and allows users to easily search for, view, forward and share documents from wherever they are, and on whatever connected device they prefer. The company provides carriers and partners with a branded, premium service with a compelling revenue model. The service works across worldwide carrier networks and major handset operating systems. Founded in 2005 by veterans in Internet technologies, telecommunications, wireless and mobility, the company is based in Silicon Valley and Denmark.

For more information please go to www.soonr.com

About Mi liberty
For over ten years Mi liberty has been driving exciting, accurate and creative marketing communications for a client base that includes Qualcomm, Vodafone, Telcordia and the GSM Association. Blue chip and innovative global telecoms and technology firms work with us because in a complex and dynamic world, we understand their businesses and know what it takes to make them successful across the full marketing mix.

For more information please go to www.miliberty.com.

Published on: 12:00AM on 15th September 2008